Your agents are only as good as the ad data they read.

An agent on raw ad logs never crashes. It answers just as confidently from data that was late, duplicated, misread or contradicted.

Discover how streaming and broadcasting operations teams can reduce guesswork and risks by leveraging continuous data, automation, and comprehensive analytics. Learn strategies to optimize decision-making in high-stakes environments.

Did you blink? Then you've missed it. In digital ad operations you need to move from the operator to the supervisor. Here at 3 ways.

At the time of writing there are only 100 days left to the 2024 US elections. It will be the most streamed election in history and the biggest spend of

As we pass the halfway mark of the year, we're excited to share the latest product updates and enhancements that have been rolled out so far. Our team has As we pass the halfway mark of the year, we're excited to share the latest product updates and enhancements that have been rolled out so far. Our team has been working tirelessly to bring you new features that improve functionality, streamline processes, and provide greater insights.

18,631,973,192. That's the number of permutations of ad inventory that makes up a typical 24 hrs for an ad supported broadcaster. 2,282 Ad Creatives, Use Watching That's Validation Monitors protect you from ad delivery failure by preventing errors in the human inputs when setting up campaigns.

"What do you mean we haven't been serving ads on for over a week?!?!" "How did this happen?!" "Why didn't we notice it sooner?!" "This is going to

Over exposing your viewers to ads can have catastrophic effects. But under exposing them leaves money on the table. How do you get it right? Bad ad

Are you tired of chasing your tail when it comes to responding to viewer complaints? Always being the last to know something isn't right, and then not

In the world of streaming video, if you blink you’ve missed it. And if you’ve missed it then you can get into trouble pretty quickly. Small issues

We are thrilled to introduce our latest module in the Watching That Analytics and Monitoring Platform: Inspect. This powerful addition is designed to

In the fast-paced world of streaming media, where every second counts, revenue operations are at a critical juncture. Their days are akin to

While 2023 will be remembered as a tough year for Tech and Media, Streaming TV has continued its growth trajectory with the surge in FAST channels and ad With plenty of noise around for the year ahead, we asked our team for their predictions based on what they’ve seen happening over the past few months.

Are you a revenue or technical operations professional in a streaming video business? Or an executive in charge of ensuring your business is maximising

We’ve updated the Watching That platform – across the board. We have new ways of connecting your data, visualizing your data, and troubleshooting your

From today, users of Watching That can easily connect to even more critical sources of data. Along with our current library of turn key player plugins and

In the digital world from – eCommerce to video advertising – the metric Sell Through Rate is a key performance indicator. Because of its importance to

Zak Khalid and James Carr Join the Team Here at Watching That, we’re delighted to announce two new hires – Zak Khalid and James Carr – to our growing

“When it comes to analyzing FAST channel data and performance, the A+E team leverages multiple Watching That resources.” says A+E Networks VP Revenue Operations, R. Lee Barstow.

For Operations teams tasked with ensuring advertising campaigns are delivering to their full potential, there is a hierarchy of component Dimensions.

People don’t come to your service for the ads - they come for the content. So in this Dimension Focus we’ll look at the dimensions that can help

Watching That was named a Finalist in the 2023 Cynopsis Measure Up Awards. An archive post on how always-on data powered the monitoring module at the time, alongside customisable reports and troubleshooting support from a team with a background in video and data analysis.

In this Dimension Focus we explore the Device Type dimension. Device Type Device Type is a dimension that describes what device an ad was viewed on. But

Our data platform is always-on, so when something big happens it shows up in the data we collect. On March 30 2023, at 17.30 the news broke that former US President Donald Trump had been indicted. Across the USA, viewers turned to streaming news to hear the full story.

In this post we’re spending a little time with one of our most commonly used Dimensions, FW: Selling Partner. Most of our Freewheel customers use selling

As an IAB Member, we were excited to see the release of the Compass report on CTV this week. Sitting alongside reports on Gaming, Shoppable Advertising,

This text is based on a talk Cameron Church gave at the Future of TV Advertising Global event in December 2022. Read the full article below, but

This week the Watching That UK team descended on King’s Cross for Mediatel’s Future of TV Advertising Global event. Our CEO Cameron graced the stage at

Whether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media - the timeframes are tiny, and the impact of the decay is huge.

Last year gave us plenty of surprises, with global issues affecting life at every level, let alone the media industry. The is no doubt that these issues Predictions for the Connected TV (CTV) industry for 2023 by watching that monitoring platform

This time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or Watching That Predict the future for CTV Connected TV.