Watching That Blog
What the checks turned up.
Every ad server grades its own homework. We run independent checks across live FreeWheel, Google Ad Manager and SSP set-ups at broadcasters, streamers and publishers. This is where we write up what they find: what broke, what it cost, and how the ops team fixed it.
Written by Cameron Church and the people who build the monitors, for ad-ops, revenue-ops and yield leads.
Latest
The first new posts are being written. Until they land, the archive below has 30 older pieces, and the monthly note will carry each new one as it goes up.
Nothing new under this theme yet. The archive below may have older pieces on it.
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Product changes, set-up notes and how-tos for teams on the platform, including how to point an AI assistant at your data through the MCP server. They go out in the monthly note as well, so you don't need to keep checking here.
- Product docsSet-up, monitors, reports
- The MCP serverAsk your own data from an AI assistant
- User guide and release notesWhat changed, and when
From the archive, 2022 to 2024
Written before the current platform. We've kept these because people still link to them, but product names and details have moved on. The platform as it works today is on the platform page. See the platform today.
202412 posts
- If Data is Missing You End Up Guessing. You Might As Well Bet It All On Black. Report unification
- From Operator to Supervisor. Revolutionise Your Daily Ad Operations Platform control
- It's the US Election - do you know where your political ads are streaming? Here's how to meet your FTC obligations. Validation monitors
- Mid-Year Product Updates: Exciting New Features and Enhancements Industry and company news
- 18 Billion Potential Points of Ad Delivery Failure. Here's How You Protect Yourself. Platform control
- From Overwhelmed to In Total Control. How a Billion a Month Broadcaster Transformed their Ad Monitoring. Outcome proof
- Avoid Ad Overload and Bad Ad Experiences. Keep on top of Your Exposure Rates Validation monitors
- How to Easily and Quickly Setup A Viewer Complaint Response System That Works Platform control
- Let’s Talk About…. Ad Revenue Monitoring Platform control
- Unveiling Inspect: Find The Needles In Your Inventory Haystacks Platform control
- Streaming Media Businesses Must Revolutionise their Revenue Monitoring Solutions. Now. Platform control
- Watching That's Predictions for Streaming TV in 2024 Industry and company news
202314 posts
- Monitoring Pixel: total continuous monitoring of all your inventory with Watching That, code free! Platform control
- Mega Product Update: Q4 2023 Industry and company news
- Complete Your Ad-Tech Jigsaw Puzzle Platform control
- Let's Talk About... Sell Through Rate for CTV Report unification
- Welcome Zak and James Industry and company news
- How A+E Networks uses Watching That for their FAST Channels Outcome proof
- Dimension Focus: Campaign Hierarchy Report unification
- Dimension Focus: Content Report unification
- Watching That Named a 2023 Cynopsis Measure Up Awards Finalist Platform control
- Dimension Focus: Device Type Report unification
- Trump was indicted. Here’s how we knew it was big news. Industry and company news
- Dimension Focus: FW: Selling Partner Report unification
- IAB's Compass report points the way for the UK’s CTV future Industry and company news
- Surviving CTV’s Awkward Adolescent Phase Industry and company news
20224 posts
- The Future of TV Advertising Global: 5 Things We Loved (1 Thing We Didn't) Industry and company news
- The Tyranny of Data Decay, and How To Avoid It Report unification
- CTV Predictions for 2023 Industry and company news
- How Did We Do? Our 2022 CTV Predictions Revisited Industry and company news
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