Operations control across broadcasters, publishers, FAST operators, and pay-TV. The cases below show how the platform shows up in production.
A+E used Watching That to analyse log-level VAST errors at platform and demand-source level during a FreeWheel demand migration — and reduced ad errors by 70%.
NY Post's revenue-ops team runs Watching That for diagnostics, troubleshooting, and business-grade reporting across GAM, eight SSPs, and partner deals — protecting 2M+ daily impressions.
An alcohol-creative monitor caught a Friday-night daypart misconfiguration that would have run the wrong spot against the morning audience. Logged at the live config, not at month-end reconciliation.
“The regulator wasn’t the first to know.”
— Ad Operations Lead, Broadcaster · UK
A multi-station broadcaster ran with 91% of their FAST inventory invisible to their own dashboards. Watching That surfaced the relationships between the distribution platforms and the underlying yield — at the live data layer, not the next reconciliation cycle.
“We were operating blind on 91% of our inventory.”
— Director, Ad Operations, Multi-station broadcaster · US
Pay-TV scale exposure means every minute an anomaly runs is a five-figure revenue event. Watching That's anomaly monitors fire with the dollar figure already attached — so the escalation call starts with what's at risk, not with whose dashboard is right.
“The monitor fires with the number attached.”
— Head of Ad Operations, Pay-TV scale
A programmatic-first publisher running header bidding at scale needed integrity checks on bid-level data that the SSP reports didn’t surface — Watching That gave them direct visibility into the auction, not the rep’s interpretation of it.
“We stopped depending on the rep.”
— Head of Revenue Operations, Programmatic publisher
Customer stories above; segment perspectives below.
Reconciliation gaps, config drift, compliance breaches caught before they ship.
See the segmentPluto, Samsung TV+, partner SSPs — instrumentation for inventory you don't directly own.
See the segmentProgrammatic transparency across hundreds of placements without depending on partner reports.
See the segmentOperations control across the stack you already run — broadcaster, publisher, FAST operator, or pay-TV. Walk it with an engineer; read the case studies.
