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watchingthat
Integrations

We read from the systems you already run.

Ad servers, SSPs, partner endpoints, distribution feeds, identity, analytics — the stack you have is the stack we supervise. Most customers connect their first system quickly with engineering support, and the rest over the following weeks.

Where Watching That sits in your stack: six categories of source systems on the left, Watching That's connectors and Context Graph data layer in the middle, four answer surfaces on the right — CRO and QBR meetings, Slack and Teams, existing dashboards, APIs and warehouse.
A sample of what we read from
FreeWheel
Google Ad Manager
SpringServe
Magnite
Index Exchange
PubMatic
GAM AdX
Brightcove
JW Player
Bitmovin
Okta
Claude
Named connectors in production

Named connectors in production.

We can integrate with anything that emits ad-ops data — the five tiers below cover the territory. These are the systems we have shipped, named, production-tested connectors for.

Ad servers
FreeWheelGoogle Ad ManagerSpringServe
SSPs & Demand Partners
MagniteIndex ExchangePubMaticGAM AdXOpenX
Video Player Plugins
Akamai AMPBitmovinBrightcoveJW PlayerVideoJS
AI & SSO
ClaudeChatGPTOktaMicrosoft Entra ID

Native connectors above + anything else via standard data feed or Collector API.

Five tiers, one picture

What we read, and what we do with it.

Where Watching That sits in your stack — four lanes from your systems through connectors and a data layer to the supervising modules, with read-only edges throughout.
01

Ad servers

We read delivery, policy, and config history from your ad server — and reconcile it against what downstream systems actually saw.

Connectors
FreeWheelGoogle Ad ManagerInvidiXandrEquativ
02

SSPs

We read bids, fills, floors, and request/response pairs from your SSPs — and match them against your ad server’s view of the same inventory.

Connectors
MagniteIndex ExchangePubMaticSpringServeOpenXSovrn
03

FAST & partner endpoints

We read delivery logs from your FAST platforms and partner distribution. When a break runs on a partner but your log says it didn’t, we surface the gap.

Connectors
PlutoSamsung TV PlusRokuLG ChannelsPhiloTubi
04

Identity & audience

We read cohort-level signals and match them against delivered impressions — so audience failures surface as delivery anomalies, not as quarterly attribution puzzles.

Connectors
LiveRampThe Trade DeskID5ExperianPermutive
05

Analytics & warehouse

We write a clean event stream out to your warehouse, so your analysts work on the same reconciled picture the operators do — not on a parallel extract.

Connectors
SnowflakeBigQueryDatabricksRedshiftS3

Connector-level detail — authentication methods, API surfaces, retention windows, data-handling — lives in the docs site. This page is a map of breadth, not a reference.

How a connection works

One credential. A week of backfill. Then we’re watching.

Using FreeWheel as the example. A service account, an API scope, and a read-only connection to your ad server. We ingest a week of history for baseline detection, then watch forward continuously.

Other connectors follow the same shape — service account or OAuth, read-only scope, a backfill window, then steady state. Docs carry the vendor-specific steps.

Your side
FreeWheel
Ad server
Service account · read-only
Magnite, Index, SpringServe...
SSPs · connected similarly
Pluto, Samsung TV+, Roku...
Partner · connected similarly
Watching That
Ingest · Normalise
Backfill: 7 days
Context Graph
Live data layer
Monitors · Analysis · Inspect
Continuous
Typical timeline Kickoff Day 0 Credential ~30 min Backfill Days 1–7 Watching Steady state
What a native integration looks like — FreeWheel: the data points, latency, auth, and events that make up the connector spec.
Don’t see yours?

The roadmap is built from your requests, not ours.

New connectors ship regularly as customer needs surface, prioritised by how many customers run the system and how load-bearing it is to their operation.

Tell us what you run. If we hear it twice, it’s on the roadmap. If it’s already there, we’ll tell you when.

Request a connector
Expect a reply from a named engineer, not a ticket queue.
Start here

See us reading from your stack.

A platform walkthrough uses your real ad server and one SSP as the example. You leave with a working Validation Monitor on the connection you brought.