Root cause and full context across your teams and systems. The trace Ad Ops, Tech Ops, and Product & Integrations can all stand behind — on the same screen, by the same audit.
Ad Ops has the pacing view. Tech Ops has the error logs. Product & Integrations has the config diff. Each is real; none is complete. The call runs 40 minutes before anyone agrees on which system misbehaved first.
Fill drops in FreeWheel. The root is an SSP floor change. The change landed through a partner template two days earlier. Reconstructing that path is a spreadsheet exercise someone does over lunch on Wednesday.
The CRO asks what happened. Three teams answer. The overlap is approximate, the contradictions are live, and the next meeting is scheduled to resolve them. By which time something else has broken.
The query layer across your ad servers, SSPs, and SSAI surfaces. “Why did fill on Partner X drop Tuesday afternoon?” is answered in one pass, with the revenue at risk attached — not reconstructed from four dashboards over the course of the week.
Walk an Analysis query · 30 minOne ad opportunity, every system it touched, every decision made about it — ad server, SSAI, SSP, partner — rendered as a tree. The failing node is named, not inferred. Ad Ops, Tech Ops, and P&I read from the same trace, at the same time.
Walk an Inspect session · 30 minThe audit trail. Every resolved incident becomes a shareable trace with the root named and the resolution path preserved. The next similar incident starts from the last answer, not from zero — and leadership reads the same document every team signed.
Walk a Report · 30 min
Answers is one of four needs the Operations Control Platform handles. The other three sit in the menu above.
Same architectural moat. Three operational shapes. The session tree adapts; the trace logic doesn’t change.
We’re using Watching That to raise these issues. The question we then face is how to go back to leadership and say — this is costing us X dollars a day, the technology team needs to prioritise it.
— Director, Ad Operations & Analytics, Streamer · US
Today we run the request-count report in FreeWheel, run the same in Datadog, then merge the two by hand. Now there’s one place we can go.
— Director, Ad Operations, Multi-station broadcaster
We’re leveraging flatline monitors across our biggest inventory buckets — off-domain FAST, off-domain VOD, on-domain VOD.
— Ad Operations, Broadcaster · US
The three meters answers move.
Three teams arguing about which system misbehaved first costs ~40 minutes per incident, multiplied by however many incidents the team works per quarter. The session tree closes the argument before the meeting needs to happen — the team that finds the answer is the team that doesn’t pay for the meeting that decides which team is right.
Most make-goods aren’t about the campaign that underdelivered — they’re about the system condition that caused the underdelivery, still live, still underdelivering. Root cause means the next campaign on the same surface doesn’t fail the same way. One audit, one resolution, one fewer make-good column on next quarter’s reconciliation.
The CRO asks what happened. Three teams answer. With the session tree as the audit, the three answers are one answer — the same trace, the same root, the same resolution path, signed by Ad Ops + Tech Ops + Product & Integrations on the same screen. The board narrative writes itself; the team gets back to running ops.
Three meters. One session graph. The math gets attention from finance every time.
Inspect is the trace they read from. The agreement is the artifact.
