Single Source of Truth
An independent end-to-end, integrated platform built specifically for the industry.
Our platform collects data from every ad avail in every video view across every device in near real-time, allowing you to monitor, report, troubleshoot and optimise your streaming business across Audience, Revenue & Content.
Watching That benefits:
- Harmonise fragmented data sources; real time data unifying the entire video chain, a single source of truth from ad servers through to players and editorial systems, removing blind spots and discrepancies.
- Improved revenue by solving fill rate, yield and bidding optimisation problems arising from lack of transparency in complex video tech stacks.
- Always-on monitoring & alerts meaning customers can identify issues, errors and opportunities as they occur rather than when it’s too late to remedy.
- Powerful data visualisations showing the metrics that matter to you and your business.
Unified Reporting
- Automatic data collection
- ARC (Audience, Revenue & Content)
- Rich visualizations & sharing features
Monitoring
- 10 min granularity
- Machine learning, detection algorithms, Campaigns
- Creatives, Apps
Optimisation
- Multi dimensional data
- Trend & pattern analysis
- Ad, Ad breaks, sessions, players
Support
- Expert customer success
- Advisory services and PTO cover
- Best practices, thought leadership & industry bench marks
How does it work?
Our proprietary cloud technology streams trillions of data points into AI powered services and intuitive end user applications.
1. Watching That collects data from every view, across any device continuously 24/7.
2. Our proprietary cloud platform streams, stores, reassembles and makes available every viewing session in near real time.
3. AI is leveraged to provide automated services including monitoring and critical alerting.
4. Reporting and optimisation features via an intuitive UI deliver continuous ROI backed by our World Class Expert Support team.
Get started in minutes, secure the benefits for your teams.
- 3 tiers available
- All come with unlimited data collection and processing
- Scale up with more data retention, users and accounts
- No code data connector for popular Ad Tech vendors: GAM, Freewheel, DAI, Brightcove, JW Player etc.
- Developer friendly APIs available for native app integrations.
- Personalised, fully supported onboarding plan
- Dedicated user training and configuration support
- Ongoing expert support and partnership