How A+E Networks uses Watching That for their FAST Channels
A+E is a media publisher specializing in long-form, full-screen video. Their content lives on desktop, mobile apps, and Connected TV, and is perhaps best known for its linear networks such as A&E, History, and Lifetime.
“When it comes to analyzing FAST channel data and performance, the A+E team leverages multiple Watching That resources.” says A+E Networks VP Revenue Operations, R. Lee Barstow.
Below, Barstow explains the way A+E use Watching that to monitor, analyse and report on FAST advertising performance.
The Watching That Daily Report is a tool we use each day to identify any major fluctuations in FAST channel activity.
The report is our first line of defense in knowing if we need to initiate a troubleshooting session.
For ongoing maintenance, A+E leverages a:
- FAST Report which identifies top performing channels
- Set of Monitors to alert the A+E team of any substantial channel fluctuations
- Monthly Recap Report highlighting key performance metrics from
the previous month
“With the continued growth of the FAST channel space, A+E is finding great value in our partnership with Watching That and the automated reporting tools their platform provides.” R. Lee Barstow
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