How A+E Networks uses Watching That for their FAST Channels

A+E is a media publisher specializing in long-form, full-screen video. Their content lives on desktop, mobile apps, and Connected TV, and is perhaps best known for its linear networks such as A&E, History, and Lifetime.

When it comes to analyzing FAST channel data and performance, the A+E team leverages multiple Watching That resources.” says A+E Networks VP Revenue Operations, R. Lee Barstow.

Below, Barstow explains the way A+E use Watching that to monitor, analyse and report on FAST advertising performance.

Daily Report
The Watching That Daily Report is a tool we use each day to identify any major fluctuations in FAST channel activity.

The report is our first line of defense in knowing if we need to initiate a troubleshooting session.

Ongoing maintenance
For ongoing maintenance, A+E leverages a:

  • FAST Report which identifies top performing channels
  • Set of Monitors to alert the A+E team of any substantial channel fluctuations
  • Monthly Recap Report highlighting key performance metrics from
    the previous month

With the continued growth of the FAST channel space, A+E is finding great value in our partnership with Watching That and the automated reporting tools their platform provides.” R. Lee Barstow

Download the FAST Case Study here, or view it below.
And if you’d like to discuss your FAST Monitoring needs, contact us.

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