Mid-Year Product Updates: Exciting New Features and Enhancements
As we pass the halfway mark of the year, we’re excited to share the latest product updates and enhancements that have been rolled out so far. Our team has been working tirelessly to bring you new features that improve functionality, streamline processes, and provide greater insights. Here’s a rundown of what’s new:
- Inspect Module
- Validation Monitors
- Bid Level Database for Freewheel
- New Bid Metrics
- Dimensional Monitors – BETA
- Reports List Page
Inspect Module
The new Inspect Module revolutionizes streaming analytics and monitoring. It allows users to find and retrieve comprehensive records of any ad, view, bid, or ad break session captured by the Watching That platform.
With Inspect, you can drill down into the data to pinpoint specific issues, troubleshoot with unmatched accuracy, and maintain a robust audit trail—all without needing SQL expertise!
Find out more about Inspect solutions.
Validation Monitors

Introducing Validation Monitors, designed to prevent errors in ad system inputs.
Think of it as having a dedicated team constantly checking every campaign input to ensure accuracy. These monitors alert you to any non-compliant campaign entries in your ad system, allowing you to correct them before they impact campaign delivery.
Save time and ensure errors don’t slip through unnoticed.
Find out more about Validation Monitor solutions.
Bid Level Database available for Freewheel
Great news for Freewheel customers! The Bid Level Database is now available, enabling you to monitor and analyze your programmatic bidding activity. Watching That ingests bid logs to power this database, offering comprehensive insights into your bidding processes.
Speak to your CSM to find out more.
New Bid metrics
Alongside the Bid Level Database, we’ve introduced new bid metrics for Freewheel customers:
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- Bid Clearing Price (Average)
- Bid Impressions
- Bid Price (Average)
- Bid Response Error: Empty Response
- Bid Response Error: HTTP Error
- Bid Response Error: Malformed Response
- Bid Response Error: Mismatched Response Index
- Bid Response Error: No Bids
- Bid Response Error: Other
- Bid Response Error: Timeouts
- Bids Failed
- Bids Filtered
- Bids Not Selected
- Bids Received
- Bids Requested
- Bids Selected
Dimensional Monitors – BETA

We’ve enhanced our monitoring capabilities by adding Dimensional Monitors.
Now, users can monitor changes not only in metrics but also across each value of a dimension. For instance, you can get alerts about changes in Gross Impressions across different domains or site sections. The level of granularity with these monitors will ensure users don’t miss any changes or issues.
Speak to your CSM to find out more.
Reports list page

Our Reports landing page has been upgraded for better usability.
You can now easily see your entire library of reports, making it simpler to find, view, edit, or share any report you need.
Users can also see when the Report was last accessed and who shared the Report with them.
Coming next… Analysis

Stay tuned for the launch of our newest module, Analysis, coming soon. This addition will bring powerful analytical tools to further enhance your data insights.
If you have any questions about any of the new product updates and enhancements please get in touch.