The Independent Monitoring & Optimisation Platform for Video
Our platform empowers Publishers to expertly use data to improve revenue.
Watching That provides everything a modern, programmatic-driven revenue team needs
- Integrated audience, revenue and content data in one central place, correlated and in near real time;
- Deep actionable insights into what is, and is not, driving yields, views and campaign performance;
- Automated Smart services that monitor and alert on everything that matters;
- Industry experts that partner, support and augment teams across all aspects of their daily activities.
Monitor everything; Optimise anything
Watching That Value
- Independent, no vendor lock-in
- Full supply chain and tech system coverage
- Near real-time data
- Multiple data source integration and collects own data
- Industry specific integrated platform for Reporting, Monitoring and Analysis
- Industry best practices, benchmarks & expert support
Case Study
New York Post
2,000,000+
DAILY IMPRESSIONS PROTECTED
Watching That has given us full control of our video advertising…their diagnostics and troubleshooting tools have helped us find, fix and solve revenue impacting issues much more quickly and easily than before. And their rich business grade reporting means everyone is always in the know about where we are, what needs to be done and how to go about it.
Case Study
stuff.co.nz
15%
INCREASE IN REVENUE
By implementing Watching That, we have been able to identify and build a strategic growth plan for our video revenue. Watching That has been instrumental in helping us to understand how and where we can make revenue gains and as a support to our Ad Tech products has delivered an outstanding return on investment