Operations Control Platform

Your ad ops team stops firefighting.
It starts supervising.

Supervision across every ad server, SSP, and distribution partner — monitoring, validation, and investigation done for you.

A 30-minute walkthrough Walk the platform · 30 min See the platform shape · 4 min read →

Platform in motion · 33s

A real alert reaches the inbox — opens, drills in, finds cause, recovers

Operations teams at

A+E
Global Media Read the A+E Global Media case study

“Without the Watching That platform’s technology, the A+E team would not have had the ability to easily review the data trends we wanted to analyze.”

R. Lee Barstow · VP Revenue Operations · A+E Global Media

And the rest of the ledger

Built for broadcasters & pay TV · streaming & FAST · digital publishers .

The platform

Four modules, one data layer,
automation threaded through.

Every module reads from the same unified picture — dashboards, alerts, and logs all tell the same story. Click a product to see it in action.

Watching That · Reports · Sales Channel Analysis dashboard

Watching That · Analysis · Source Bid Funnel

Watching That · Inspect · Sessions stream

Watching That · Monitoring · Anomaly monitor inventory

Report · Sales Channel Analysis

$1.9M total revenue4 sales channelsmonth to date

Walk through the whole platform → or start with Validation Monitors

AI & MCP

Watching That is MCP-native. Ask Claude, ChatGPT, or any MCP-compatible AI about your data — using the model your team already runs on. No new vendor approvals.

AI assistant calling Watching That through MCP · 20s loop · plain-English question, answer from live data

See it running → MCP setup docs

The catch

What it looks like when something gets caught.

Seven monitors active across one customer’s ad supply. One tripped. The view-through-rate guard surfaced a measurement bug at 101% — caught and named before it propagated to billing.

Anomaly

Validation

Monitor

Search…

Monitored Metric

Select…

Dimension

Select…

Current State

Select…

History

7 days

Created By

Select…

Actions

System Health - VTR Guard (95% <> 101%)

Atlas Networks - On-Domain - Threshold

Percent of Ads with a 100% View Through Rate

ALARM

Sam Rivers

[Atlas] Unfilled Inventory-TH-1.5K-10 mins-2CB-403 Error (No Supported Media File Found)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[Atlas] Unfilled Inventory-TH-1.5K-10 mins-2CB-407 Error (Mezzanine not ready)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[Atlas] Unfilled Inventory-TH-1K-10 mins-2CB-405 Error (Problem Displaying Media File)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[URGENT] - Atlas OFF + FAST - Ad Slots - TH - '0' [under 2K]

Atlas Networks Off-domain & FAST - Threshold

Ad Slots

FW: Site Section

Jordan Lee

[URGENT] - Atlas OFF + FAST - Gross Imps - TH - '0'

Atlas Networks Off-domain & FAST - Threshold

Gross Impressions

FW: Site Section

Jordan Lee

[URGENT] - Atlas OFF + FAST - Gross Imps - TH - '0' [under 2K]

Atlas Networks Off-domain & FAST - Threshold

Gross Impressions

FW: Site Section

Jordan Lee

Seven monitors active. One caught: a view-through-rate guard tripped above 101% — a measurement bug, surfaced before it propagated to billing.

Three ways in.

Pick what fits where you are. All three route to a human conversation — most operators start with one of the first two.

Walk the platform

30 minutes with a real operator. We'll show a monitor firing on your stack shape, not a generic tour.

Book a 30-minute walkthrough

Start with Validation Monitors

Free monitors. No procurement. Prove the signal before scoping the platform.

Spin up a Validation Monitor

Read a case study

The A+E Global Media read is the most representative. The customers page covers the rest. Two specifics beat ten paragraphs of copy.

Read the case studies

Not sure? The platform page is the long read. The segment pages are the short ones.

Your ad ops team stops firefighting.It starts supervising.

Four modules, one data layer, automation threaded through.

What it looks like when something gets caught.

Three ways in.

Your ad ops team stops firefighting.
It starts supervising.

Four modules, one data layer,
automation threaded through.