One view across your ad servers, SSPs, and distribution partners. The questions leadership is about to ask — answered before they’re asked.
FreeWheel and GAM. Magnite, Index, SpringServe. Pluto, Samsung TV+, Roku, Xumo. Joined into one queryable state by the Context Graph.
FreeWheel tells one story. Magnite tells another. The distribution partner tells a third. The deck you’re about to present has to reconcile all of them — by Tuesday — without the reconciliation step reading as a caveat.
Where did fill drop? Which partner pulled back? Which floor changed? Each system has half the signal. The other half is a Slack thread with the integration engineer, and the engineer is on another incident.
Pluto, Samsung TV Plus, Roku, Xumo — the partner controls the ad calls, the ad server, and the reporting. Your accountability for performance does not come with a matching seat at the dashboard.
The backbone of the Visibility surface. Every ad server, every SSP, every distribution partner joined as nodes on one graph — not as a diagram, as the live relational state the rest of the platform queries against. Ask a cross-system question; the graph answers it.
Walk the Context Graph · 30 minThe Context Graph surfaces as an MCP server. Ask the question in the operator’s own vocabulary — which publishers missed their fill rate threshold today, and what’s the revenue impact? — and the answer comes back with the cross-system join already done.
Try it yourselfA Report sits on top of the graph. Pacing, fill, yield, unused inventory, partner distribution — one view, every system included, the reconciliation handled before the reader sees the number. Walk into the CRO meeting with the deck that reads as one story, not eight.
Walk a Report · 30 min
Visibility is one of four needs the Operations Control Platform handles. The other three sit in the menu above.
Three different visibility problems. One Context Graph. Three tenants, three views.
On Pluto, the partner controls the ad-serving decisions — and we don’t see them. 91% of what’s happening on our inventory sits outside our visibility.
— Director, Ad Operations, Broadcaster · US
Watching That has given us full control of our video advertising. Their diagnostics and troubleshooting tools have helped us find, fix and solve revenue impacting issues much more quickly and easily than before.
— Amanda Gomez, VP Revenue Operations, New York Post
ReadWe told Samsung they’d stopped sending device IDs on their backfill tags. Fifteen minutes later they’d pushed the fix. Without the visibility layer, that’s a conversation we couldn’t have had — we’d just be the publisher saying we’re down 15%.
— VP Revenue Operations, Broadcaster · US
The three meters visibility moves.
Unused impressions on distributed FAST inventory, partner SSP wastage, off-domain channels reporting back zero — these aren’t anomalies, they’re invisibilities. The visibility layer puts a number on them. Multi-station broadcaster: 91% surfaced.
Manual cross-system reconciliation runs 4-12 hours per week per analyst. Four analysts at $80K each is $30K-$90K of recurring reconciliation cost annually — before you count the variance that doesn’t get caught until the month-end review. The visibility layer collapses cross-system reconciliation into one pre-built view.
When the partner controls the ad calls, the ad server, and the reporting, your accountability comes without a matching seat at the dashboard. The visibility layer surfaces partner performance at your register — and once it’s at your register, it’s a conversation you can have. Not a complaint you can file.
Three meters. One Context Graph. The math gets attention from finance every time.
Three tenants. One Context Graph. Same visibility problem, joined once.
Every system. Every metric. One surface.
