Off-domain supervision across Pluto, Samsung TV Plus, Roku, Xumo, and Philo — the Operations Control Platform that instruments what the partner won’t, names the unrealised revenue, and walks into the distribution call with the data.
Native connectors above + anything else via standard data feed.
Every broadcaster or streamer with off-domain inventory has a version of these. Naming them is the first move; instrumenting what the partner won't is the next.
The distribution partner owns the pipe. You get a spreadsheet the next day — sometimes next week. The campaign that underperformed already finished, the pacing call was made without the numbers the floor actually needs, and the unrealised revenue is sitting on someone else’s quarterly report.
You suspect an issue on their end. They suspect one on yours. Nobody has clean data. The renewal conversation starts with three versions of what happened and ends with whichever version sounds most confident.
Reconciliation is manual and perpetual. The team spends the week building the spreadsheet; the meeting decides which spreadsheet to trust. The variance is real revenue; the variance never gets resolved.
Content metadata flows from your CMS into ad decisioning. When it drifts, programmatic targeting fails silently. You find it retroactively, in next month’s underdelivery report — long after the campaign closed.
Validation Monitors instrument the inventory the partner won’t. Anomaly Monitor flags off-domain performance drops before the partner report catches up. Analysis names the unrealised revenue. All three feed one audit trail your distribution team walks into the renewal call with.
Point monitors at the campaigns running on FAST platforms and partner SSPs. Three are free for life on any FreeWheel or GAM connection. The monitor fires on pacing drift, delivery gaps, and filled-but-unperforming inventory — the failure modes partner reports won’t surface on their own.
Walk the VM library · 30 minRuns continuously against the data you do get — direct feeds, SSP exports, the partner-report ingest. When delivery on a FAST channel deviates from the campaign’s own baseline, the operator gets the alert with the partner, the channel, and the probable cause already named.
Walk an Anomaly Monitor · 30 minWhen Q4 pacing misses on a FAST channel, Analysis correlates delivered-vs-expected across your partner configs, SSP changes, and inventory shifts in the same window. Finds the 91%-wasted moments before the renewal conversation.
Walk an Analysis query · 30 minOne Validation Monitor catching a 36-point Samsung TV+ fill rate drop on a top-tier broadcaster’s FAST distribution. The flatline didn’t go undetected for a week. The receipt fired inside fifteen minutes — partner, channel, surface, named.
Two operators running the Operations Control Platform across partner-managed FAST distribution. Pure-play FAST operators next.
Three meters the platform moves at partner-distribution scale.
When a partner uses 9% of ads sent and the partner report shows the slot as filled, $1.5M monthly walks. The instrumentation puts the figure on your register — and once it’s on your register, it’s a conversation you can have with the partner.
Distribution partner meetings stop being negotiations in the dark. Your team brings the partner-level fill rate, the unrealised-revenue figure, the fill-by-channel breakdown. The conversation moves from defending the assumption to deciding what to do about the data.
Q4 pacing misses on a FAST channel surface days, not weeks, after they start. The anomaly catches the trajectory while there’s still time to fix the cause — not at the renewal conversation when the variance has compounded into the renewal.
Three meters. One Operations Control Platform. The math gets attention from finance every time.
Broadcaster-FAST and streaming-side. The Operations Control Platform instruments what the partner won’t. Thirty minutes walks you through what your shape looks like.
