Operations Control Platform · Early warning

Revenue dropped Tuesday. Know Tuesday.

Anomaly detection in minutes, not the morning report. Every alert carries the revenue at risk — named in dollars, before the day compounds.

A 30-minute walkthrough Know on Tuesday · 30 min or query it from Claude or ChatGPT →

View the full surface

Three axes of early warning

Time-to-detect: Minutes, not the morning pacing report — MTTD measured, not aspired to
Revenue at risk: Every alert carries the $ exposure, not just the deviation
Action before loss: Named root surface, named owner, routed before the hour compounds

Anomaly Monitors run against every live surface. See the full integrations list.

Anomaly detection · live

Watching

MTTD · sample tenant

< 15 min

Exposure · Pay-TV scale

$50K / hr typical

Revenue-at-risk · named per alert

$ on every fire

Where early warning fails

Three gaps. One revenue number missed.

The drop — a fill-rate curve diving off baseline. — Drop · detect · dollar

The detect — the rule card that fired, with named monitor and revenue-at-risk computed. — Drop · detect · dollar

01 · Time-to-detect

By the time the morning report lands, the revenue is already gone.

Fill collapsed at 04:14. The pacing dashboard caught up at 09:30. Five hours of exposure, reconstructed after the fact, priced by the CRO in a meeting you weren’t in.

02 · Revenue at risk

The alert fires. The alert does not carry a dollar figure.

A deviation chip. A red arrow. Maybe a percentage. None of it answers the one question the CRO is about to ask — how much? By the time someone stitches the exposure together from three systems, the window to act has closed.

03 · Action before loss

You see the anomaly. You still don’t know whose surface it is.

Is it the ad server? The SSP? The SSAI endpoint? The partner? The alert lives in one system; the root lives in another; the owner lives in a third. Three tabs open, the hour compounding, the exposure still live.

Walk these three detection gaps on your stack · 30 min →

How it works

Detect, price, resolve.

Monitoring

A supervising state that speaks in minutes, not mornings.

Continuous runtime checks across your ad servers, SSPs, SSAI endpoints, and partner connections. The clock starts at the deviation — not at the morning report. Pay-TV-scale tenants run with MTTD targets measured in minutes; the alert fires with the revenue exposure already resolved.

Walk a runtime check · 30 min

Anomaly Monitors

Baselines per surface. Deviations priced on the way out.

Each Anomaly Monitor watches one metric on one surface against its own learned baseline. Fill rate, CPM, partner pacing, SSAI success — the anomaly is named with the baseline shown, and the revenue at risk computed from the deviation before the alert leaves the system.

Walk an Anomaly Monitor · 30 min

Report

The dollar figure the alert carried, reconciled end of day.

Every fire, every exposure, every resolution — landed in Report with the revenue number behind it. The CRO-facing view: the anomaly, the window, the surface, the recovered revenue, the exposure that landed. No after-the-fact stitching, no spreadsheet reconstruction.

Walk a Report · 30 min

Early-warning methodology: ~90 seconds from signal to the right person, with a three-stage routing tree from event to owner to surface.

Early warning is one of four needs the Operations Control Platform handles. The other three sit in the menu above.

The screen

One Anomaly Monitor. One dollar figure.

Anomaly Monitor in resolved state. CTV fill rate dropped 28%. $612K projected revenue at risk by EOD. Surface and owner named, alarm routed and acknowledged within 4 minutes.

See the Anomaly Monitor in a live demo

The catch

What it looks like when something gets caught.

Seven monitors active across one customer’s ad supply. One tripped. The view-through-rate guard surfaced a measurement bug at 101% — caught and named before it propagated to billing.

Anomaly

Validation

Monitor

Search…

Monitored Metric

Select…

Dimension

Select…

Current State

Select…

History

7 days

Created By

Select…

Actions

System Health - VTR Guard (95% <> 101%)

Atlas Networks - On-Domain - Threshold

Percent of Ads with a 100% View Through Rate

ALARM

Sam Rivers

[Atlas] Unfilled Inventory-TH-1.5K-10 mins-2CB-403 Error (No Supported Media File Found)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[Atlas] Unfilled Inventory-TH-1.5K-10 mins-2CB-407 Error (Mezzanine not ready)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[Atlas] Unfilled Inventory-TH-1K-10 mins-2CB-405 Error (Problem Displaying Media File)

Atlas Networks - On-Domain - Threshold

Unfilled Inventory

Jordan Lee

[URGENT] - Atlas OFF + FAST - Ad Slots - TH - '0' [under 2K]

Atlas Networks Off-domain & FAST - Threshold

Ad Slots

FW: Site Section

Jordan Lee

[URGENT] - Atlas OFF + FAST - Gross Imps - TH - '0'

Atlas Networks Off-domain & FAST - Threshold

Gross Impressions

FW: Site Section

Jordan Lee

[URGENT] - Atlas OFF + FAST - Gross Imps - TH - '0' [under 2K]

Atlas Networks Off-domain & FAST - Threshold

Gross Impressions

FW: Site Section

Jordan Lee

Seven monitors active. One caught: a view-through-rate guard tripped above 101% — a measurement bug, surfaced before it propagated to billing.

Walk what gets caught on your stack · 30 min →

One need · three operators

Pay TV. Regional broadcast. National broadcast.

The same revenue-risk problem. The same anomaly layer. Three tenants, three stacks, revenue named per alert.

Pay-TV scale

$50K Typical hourly exposure priced into every live alert

Broadcaster · APAC

Minutes From partner-side error spike to named root

Broadcaster · US

91% Unused-inventory drift, surfaced continuously

What it's worth

What early warning is worth.

The three meters early warning moves.

Margin protected

Hours of detection lag, gone.

Most ad-ops teams measure MTTD in hours. Pay-TV-scale tenants run with MTTD targets in minutes. Every hour of compression on a Pay-TV-scale exposure event is real margin held — and most teams have at least one of those events per quarter they don’t catch in time.

Revenue protected

Caught while the campaign still runs.

Underdelivery on a sold campaign isn’t fixable after flight; it’s a make-good — free inventory you owe the advertiser. Anomaly detection catches the trajectory mid-flight, while there’s still time to fix the cause and hit the guarantee. The make-good column on next month’s reconciliation gets shorter, not longer.

Time protected

The dollar figure already attached.

The CRO meeting starts with the answer to "how much" — not the question. The alert carries the revenue-at-risk computed from the deviation, the surface named, the owner routed. The Tuesday review takes minutes, not the morning. The board narrative writes itself; the team gets back to running ops.

Three meters. One anomaly layer. The math gets attention from finance every time.

Start here