Watching That Blog

If you’ve ever been to a casino you’ll know exactly what’s it like to have to make decisions based on limited, missing data. What card is the dealer holding? Will the next role of the dice be the numbers you want? All you can do is guess and as the stakes get higher so does the impact of getting it […]

Did you blink? Then you’ve missed it. In today’s lightning-fast digital ad world, staying ahead isn’t just a goal—it’s a necessity. As users consume more content across countless devices and platforms, delivering a seamless digital ad experience at scale while maximizing revenue has become nearly […]

At the time of writing there are only 100 days left to the 2024 US elections. It will be the most streamed election in history and the biggest spend of political advertising funds in the streaming market ever. Broadcasters and streamers providing content to a US audience are obligated by the FTC […]

Watching That proudly announces the adoption of its platform by Foxtel, Australia's leading pay television provider. This strategic partnership emphasizes the industry’s focus on ad-supported streaming content, and the importance of leveraging Watching That's cutting-edge technology to drive […]

As we pass the halfway mark of the year, we’re excited to share the latest product updates and enhancements that have been rolled out so far. Our team has been working tirelessly to bring you new features that improve functionality, streamline processes, and provide greater insights. Here’s a […]

18,631,973,192. That’s the number of permutations of ad inventory that makes up a typical 24 hrs for an ad supported broadcaster. 2,282 Ad Creatives, 2,027 Placements and 4,028 Ad Units. Just to get one ad seen by one viewer an ad server needs to match up multiple inputs to get the perfect match. […]

“What do you mean we haven’t been serving ads on [a very popular platform] for over a week?!?!” “How did this happen?!” “Why didn’t we notice it sooner?!” “This is going to seriously cost us….” Sound familiar? The above were all from a streaming broadcaster who generates over a billion of ad […]

Over exposing your viewers to ads can have catastrophic effects. But under exposing them leaves money on the table. How do you get it right? Bad ad experiences are proven to be a major cause of viewer abandonment. It’s an obvious point to state but a hard one to monitor and control. One of the […]

Are you tired of chasing your tail when it comes to responding to viewer complaints? Always being the last to know something isn’t right, and then not having the tools to find out exactly what happened? All the while the clock is ticking and the frustrations are mounting? Running the revenue […]

In the world of streaming video, if you blink you’ve missed it. And if you’ve missed it then you can get into trouble pretty quickly. Small issues cascade into major outages leading to viewer abandonment, material revenue loss, undelivered campaigns and operational chaos. With the complexity and […]

We are thrilled to introduce our latest module in the Watching That Analytics and Monitoring Platform: Inspect. This powerful addition is designed to revolutionize how you access the session level data that matters most in your streaming operations. Aiming to do what Dev Tools has done to the Web […]