Watching That Blog

While 2023 will be remembered as a tough year for Tech and Media, Streaming TV has continued its growth trajectory with the surge in FAST channels and ad supported streaming (Disney+, Netflix). With plenty of noise around for the year ahead, we asked our team for their predictions based on what […]

Are you a revenue or technical operations professional in a streaming video business? Or an executive in charge of ensuring your business is maximising revenue returns and protecting your profit margins? Great news: it just became simple to ensure every aspect of your ad inventory is monitored […]

We’ve updated the Watching That platform – across the board. We have new ways of connecting your data, visualizing your data, and troubleshooting your data. The overall effect is a more comprehensive overview of your Ad Revenue at Risk – and identifying what you can do about it. You can jump […]

From today, users of Watching That can easily connect to even more critical sources of data. Along with our current library of turn key player plugins and ad-tech log level integrations, we’ve launched connectors to: Google Ad Manager via a log file integration Google AdX via a log file integration […]

In the digital world from – eCommerce to video advertising – the metric Sell Through Rate is a key performance indicator. Because of its importance to CTV publishers and its ambiguous definition we thought it’s worth unpacking it in our latest edition of our Let’s Talk About… series. So we’re going […]

Zak Khalid and James Carr Join the Team Here at Watching That, we’re delighted to announce two new hires – Zak Khalid and James Carr – to our growing team. Zak Khalid Zak joins us as Global Technical Account Director. He brings experience from publishers Reach and Trinity Mirror, as well as a stint […]

How A+E Networks uses Watching That for their FAST Channels A+E is a media publisher specializing in long-form, full-screen video. Their content lives on desktop, mobile apps, and Connected TV, and is perhaps best known for its linear networks such as A&E, History, and Lifetime. “When it comes […]

Dimension Focus: Campaign Hierarchy For Operations teams tasked with ensuring advertising campaigns are delivering to their full potential, there is a hierarchy of component Dimensions. Understanding these enables us to optimise efficiently, and accurately. The hierarchy provides a guiding light […]

People don’t come to your service for the ads – they come for the content. So in this Dimension Focus we’ll look at the dimensions that can help understand how content drives revenue. For Freewheel users, there are three Content Dimensions – Series, Video, and Genre – that have data in V4 Log […]

Watching That has been named a Finalist in the 2023 Cynopsis Measure Up Awards, in the ‘Best Tool for Real-Time Reporting’ category. We’re really excited about this award, because it comes from an organisation known for their focus on data and technology – two things we’re passionate about. […]

In this Dimension Focus we explore the Device Type dimension. Device Type Device Type is a dimension that describes what device an ad was viewed on. But it’s not quite as simple as it may seem. Depending on the source of the information, Device Type might not provide the whole picture. But it could […]