Archive
15 posts from this year.
Wow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, […]
#### What is the report template? From talking to our customers we are very aware that the volume of campaigns they are managing has increased exponentially over the last 12 - 18 months, with some campaign management teams are now dealing […]
We are already half-way through Q4 and Christmas and the end of the year is hurtling towards us so we thought we’d take a breath and do a recap of all the product updates that have happened over the past 3 months. This last product cycle […]
Ensuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy […]
#### What is the report template? This report was built to help track viewability performance, and ensure any changes in viewability are easily identified so they can be fixed quickly. With the release of 3 new viewability data points, we […]
In case you missed the "How is your Ad Health?" session with Watching That's Founder and CEO Cameron Church at Brightcove PLAY 21, you can watch it again […]
You've got a big revenue target, you're short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets […]
[Watching That](https://www.watchingthat.com/), the leading revenue intelligence platform for the OTT industry, announces its availability on The [Brightcove Marketplace](https://marketplace.brightcove.com/). Brightcove customers and […]
The summer of 2021 has been quite something hasn't it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe. Here is the complete list of what […]
In an effort to consistently deliver successful digital ads across its platforms, [**A+E Networks®**](https://www.aenetworks.tv/), a global media company with a portfolio of brands including A&E, The HISTORY Channel and Lifetime, has […]
The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. In this video we show you how you can use Watching That to understand exactly where you're losing video ad opportunities. […]
With the waves from the big [$1.17 Billion Magnite acquisition of SpotX](https://www.businesswire.com/news/home/20210204006217/en/Magnite-to-Acquire-SpotX) splash still crashing around the video advertising industry ocean, it’s a good time […]