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6 posts in this category.
Did you blink? Then you’ve missed it. In today’s lightning-fast digital ad world, staying ahead isn’t just a goal—it’s a necessity. As users consume more content across countless devices and platforms, delivering a seamless digital ad […]
At the time of writing there are only 100 days left to the 2024 US elections. It will be the most streamed election in history and the biggest spend of political advertising funds in the streaming market ever. Broadcasters and streamers […]
18,631,973,192. That’s the number of permutations of ad inventory that makes up a typical 24 hrs for an ad supported broadcaster. 2,282 Ad Creatives, 2,027 Placements and 4,028 Ad Units. Just to get one ad seen by one viewer an ad server […]
“What do you mean we haven’t been serving ads on [a very popular platform] for over a week?!?!” “How did this happen?!” “Why didn’t we notice it sooner?!” “This is going to seriously cost us….” Sound familiar? The above were all from a […]
Over exposing your viewers to ads can have catastrophic effects. But under exposing them leaves money on the table. How do you get it right? Bad ad experiences are proven to be a major cause of viewer abandonment. It’s an obvious point to […]
Are you tired of chasing your tail when it comes to responding to viewer complaints? Always being the last to know something isn’t right, and then not having the tools to find out exactly what happened? All the while the clock is ticking […]