Archive
16 posts from this year.
Are you a revenue or technical operations professional in a streaming video business? Or an executive in charge of ensuring your business is maximising revenue returns and protecting your profit margins? Great news: it just became simple […]
We’ve updated the Watching That platform – across the board. We have new ways of connecting your data, visualizing your data, and troubleshooting your data. The overall effect is a more comprehensive overview of your Ad Revenue at Risk – […]
From today, users of Watching That can easily connect to even more critical sources of data. Along with our current library of turn key player plugins and ad-tech log level integrations, we’ve launched connectors to: Google Ad Manager via […]
In the digital world from – eCommerce to video advertising – the metric Sell Through Rate is a key performance indicator. Because of its importance to CTV publishers and its ambiguous definition we thought it’s worth unpacking it in our […]
Zak Khalid and James Carr Join the Team Here at Watching That, we’re delighted to announce two new hires – Zak Khalid and James Carr – to our growing team. Zak Khalid Zak joins us as Global Technical Account Director. He brings experience […]
How A+E Networks uses Watching That for their FAST Channels A+E is a media publisher specializing in long-form, full-screen video. Their content lives on desktop, mobile apps, and Connected TV, and is perhaps best known for its linear […]
Dimension Focus: Campaign Hierarchy For Operations teams tasked with ensuring advertising campaigns are delivering to their full potential, there is a hierarchy of component Dimensions. Understanding these enables us to optimise […]
People don’t come to your service for the ads – they come for the content. So in this Dimension Focus we’ll look at the dimensions that can help understand how content drives revenue. For Freewheel users, there are three Content Dimensions […]
Watching That has been named a Finalist in the 2023 Cynopsis Measure Up Awards, in the ‘Best Tool for Real-Time Reporting’ category. We’re really excited about this award, because it comes from an organisation known for their focus […]
In this Dimension Focus we explore the Device Type dimension. Device Type Device Type is a dimension that describes what device an ad was viewed on. But it’s not quite as simple as it may seem. Depending on the source of the information, […]
Our data platform is always-on, and reports in near-real time. This means if something big happens we see it immediately reflected in the data we collect and report on. On March 30 2023, at 17.30 the news broke that former US President […]
In this post we’re spending a little time with one of our most commonly used Dimensions, FW: Selling Partner. Most of our Freewheel customers use selling partners to improve their fill rates, and so it’s a dimension that’s used constantly […]