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16 posts in this category.
In the world of streaming video, if you blink you’ve missed it. And if you’ve missed it then you can get into trouble pretty quickly. Small issues cascade into major outages leading to viewer abandonment, material revenue loss, undelivered […]
Dimension Focus: Campaign Hierarchy For Operations teams tasked with ensuring advertising campaigns are delivering to their full potential, there is a hierarchy of component Dimensions. Understanding these enables us to optimise […]
In this Dimension Focus we explore the Device Type dimension. Device Type Device Type is a dimension that describes what device an ad was viewed on. But it’s not quite as simple as it may seem. Depending on the source of the information, […]
Our data platform is always-on, and reports in near-real time. This means if something big happens we see it immediately reflected in the data we collect and report on. On March 30 2023, at 17.30 the news broke that former US President […]
Ensuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy […]
You've got a big revenue target, you're short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets […]
The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. In this video we show you how you can use Watching That to understand exactly where you're losing video ad opportunities. […]
With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before. Lets dive in and see how: The ability to filter and segment by **Ad Wrapper Ids** has been added to […]
** *Watching That's "Let's Talk About..." series, part of our [#RecoverStronger](https://info.watchingthat.com/recoverstronger-hub) programme, delves into the […]
At the start of every October the video ad industry gets geared up for the arrival of Q4. The great harvest where most media companies make the lion's share of their video advertising revenue. And, each time it comes around, at Watching […]
> [**](https://info.watchingthat.com/recoverstronger-hub) > > *Watching That's "Let's Talk About..." series, part of our […]
## Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as [VAST 400](https://www.watchingthat.com/resources/error-codes#Vast400) across our network of customers that use the […]