Archive
13 posts from this year.
The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets. They're using Watching That to make sure nothing is left on the table. It is the season to share so here are some great free resources we've […]
As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise. Watching That has joined Google, Facebook and 150+ Premium Media […]
The team are looking forward to being at both days of [New Video Frontiers 2019](https://newvideofrontiers.com/) Its always a great event and there are some intriguing sessions lined up which are sure to be hugely insightful. If you'd like […]
Siloed Data Can Lead to Tribal Warfare... Tribal warfare maybe a little strong… but we can certainly help teams do their best work by stopping them fighting to get hold of reports, and putting an effective army of data analysts in their […]
The New York Post has joined Watching That’s stable of premium publishing partners. We’re very excited to welcome the New York Post team to Watching That. Following a successful trial the team leapt at the opportunity for real-time access […]
As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise. ![cross-media-904539374-tn […]
This year we're excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data across mobile/desktop/in-app/OTT. Our new *'watchers*' allow you to set performance alerts for key […]
This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. Plus our new 'watchers' allow you to set performance alerts for key metrics, so you're […]
Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map. Hot on the heals of the first post in our series around [troubleshooting video ad […]
When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed impressions and video views in only a few minutes. Scale that up to one or two days and you're […]
### At the national level of digital media publishing, Prisma Media is about as big as they come A fully owned subsidiary of Gruner + Jahr, [Prisma Media](https://www.prismamedia.com/) is the number one French press group in the country's […]
You can now integrate your Watching That account with your Google Ad Manager account, which links line items on watchingthat.com to the relevant page in your Ad Manager account. **3 Step Integration:** 1. Click on 'My Account' in the menu […]