Watching That Blog

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by the platform. After completing this straightforward integration, Watching That will resolve the IDs of active [GAM Line […]

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold. However popular platforms like [Prebid](https://prebid.org) and [Amazon](https://aps.amazon.com/aps/index.html) remain a black box when it comes to operational monitoring, troubleshooting and […]

There are lots of reports being released right now about h[ow marketers and agencies are pausing and potentially pulling back digital ad spend](https://www.forbes.com/sites/martyswant/2020/03/27/marketers-think-covid-19-will-be-worse-for-advertising-than-the-2008-financial-crisis/) over the next […]

If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better. And if you feel that way, chances are you're also feeling a bit lost as to why it's so low and how you can go about fixing the problem. After all, your editorial […]

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year meant. Here are 5 of our most interesting takeaways: ## #1 Video strategies are finally shifting away from Grow Views at All Costs Over the last 12 months […]

The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets. They're using Watching That to make sure nothing is left on the table. It is the season to share so here are some great free resources we've put together for everyone looking to make sure they're […]

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise. Watching That has joined Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video. […]

The team are looking forward to being at both days of [New Video Frontiers 2019](https://newvideofrontiers.com/) Its always a great event and there are some intriguing sessions lined up which are sure to be hugely insightful. If you'd like to catch-up with us during the networking slots, just drop […]

Siloed Data Can Lead to Tribal Warfare... Tribal warfare maybe a little strong… but we can certainly help teams do their best work by stopping them fighting to get hold of reports, and putting an effective army of data analysts in their corner.

The New York Post has joined Watching That’s stable of premium publishing partners. We’re very excited to welcome the New York Post team to Watching That. Following a successful trial the team leapt at the opportunity for real-time access to unified and enriched video reporting across the […]

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise. .jpg) We felt so strongly that we jumped at the […]