Archive
12 posts from this year.
This week the Watching That UK team descended on King’s Cross for Mediatel’s Future of TV Advertising Global event. Our CEO Cameron graced the stage at the head of the programmatic section, while the team spread out to absorb as many of […]
Whether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media – the timeframes are tiny, […]
Last year gave us plenty of surprises, with global issues affecting life at every level, let alone the media industry. The is no doubt that these issues and their effects will continue well into 2023 and, potentially, beyond. So it is […]
This time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or completely 🤦♂️ miss the mark? Prediction #1. Subscriptions will hit saturation […]
Opinion from Watching That CEO Cameron Church: **A standing start** Omnicom Media's Kelly Metz [was […]
From today users of the Watching That Monitoring Module will notice a new look design and a new Relative Change monitor type. Over the last few months our users have provided us with great feedback and we've listened, leading to this […]
It's that time again, our Autumn Product Roundup, where we recap all the exciting launches and releases we've done over the last few months. [Last year we had exciting […]
##### *Starting October 15, 2022, Watching That's default rollup processing delay of Freewheel V4 Log files will be changing from 15 to 120 minutes.* ### What's the situation? For over 2 years Watching That has provided a [Freewheel v4 […]
From today, ensuring continuous peak performance of your scaling video streaming business just got a whole lot easier. Watching That's new Monitoring Module ([available across all platform […]
#### What is the report template? An at-a-glance report that provides operators with a central view of their current playout/endpoint status and overall inventory health. Leveraging 10-minute data intervals, KPIs, operating thresholds and […]
2022 is set to be the biggest year yet for the streaming industry. As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to […]
#### What is the report template? One of the main areas of interest for the majority of our customers and our industry, in general, is understanding where they are losing revenue because they are not filling all possible ad opportunities. […]