Watching That Blog

[**](https://info.watchingthat.com/recoverstronger-hub) .jpg) *[Jermaine Roseman](https://www.linkedin.com/in/jermaine-roseman-a490254/) is a digital […]

Do you use [Freewheel](https://www.freewheel.com/) to manage your AVOD inventory? Do you need more insights into the overall performance of your ad breaks? Or what about finding out why buyers might be opting out of your inventory? Maybe you need to know exactly what inventory you have and not just […]

At the start of every October the video ad industry gets geared up for the arrival of Q4. The great harvest where most media companies make the lion's share of their video advertising revenue. And, each time it comes around, at Watching That we work with our customers on their preparations to […]

 *As part of Watching That's [#RecoverStronger](https://info.watchingthat.com/recoverstronger-hub) programme to help the video industry, we're highlighting examples of how our customers are navigating the current […]

 *As part of Watching That's [#RecoverStronger](https://info.watchingthat.com/recoverstronger-hub) programme, our "Metric Spotlight" series shines a light on particularly useful and effective metrics in video. Today's […]

[**](https://info.watchingthat.com/recoverstronger-hub)  *[Philipp Rotermund](https://www.linkedin.com/in/philipprotermund) is CEO of […]

> [**](https://info.watchingthat.com/recoverstronger-hub) > > *Watching That's "Let's Talk About..." series, part of our [#RecoverStronger](https://info.watchingthat.com/recoverstronger-hub) programme, delves into the […]

**  [*Jamie West*](https://www.linkedin.com/in/jamie-west-media-advertising/) is the former Deputy MD of [Sky Media […]

It's been about 6 months since the world was turned upside down. And in some respects it feels like it's been 6 years. Throughout these turbulent times the team at Watching That remained committed and successful in helping our customers weather the storm. We've now decided to that our next step is […]

## Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as [VAST 400](https://www.watchingthat.com/resources/error-codes#Vast400) across our network of customers that use the IMA SDK. ![Example of spike in 400 VAST Errors on Android / […]

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform. If you use Freewheel to deliver your video ads you'll be familiar with the terms Site, Site Section, Placement and Selling Partners. You'll also know just how critical it is to […]