Insights, news and expert advice from the Watching That team.
This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. Plus our new 'watchers' allow you to set performance alerts for key metrics, so you're always quick to know of major variances. Allowing you & your […]
Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map. Hot on the heals of the first post in our series around [troubleshooting video ad […]
When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed impressions and video views in only a few minutes. Scale that up to one or two days and you're looking at a serious missed revenue problem. So it's critical […]
### At the national level of digital media publishing, Prisma Media is about as big as they come A fully owned subsidiary of Gruner + Jahr, [Prisma Media](https://www.prismamedia.com/) is the number one French press group in the country's print and digital sector, with over twenty flagship brands. […]
You can now integrate your Watching That account with your Google Ad Manager account, which links line items on watchingthat.com to the relevant page in your Ad Manager account. **3 Step Integration:** 1. Click on 'My Account' in the menu and choose 'Ad Manager integration' from the drop down menu. […]
Media owners around the world want to know how their video advertising performance stacks up against that of their peers: Am I where I should be in terms of my ad error rate and my ad completion rate? Are audiences viewing my ads fully? We teamed up with [Brightcove](https://www.brightcove.com) and […]
The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time.