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19 posts in this category.
If you’ve ever been to a casino you’ll know exactly what’s it like to have to make decisions based on limited, missing data. What card is the dealer holding? Will the next role of the dice be the numbers you want? All you can do is guess […]
Did you blink? Then you’ve missed it. In today’s lightning-fast digital ad world, staying ahead isn’t just a goal—it’s a necessity. As users consume more content across countless devices and platforms, delivering a seamless digital ad […]
In the fast-paced world of streaming media, where every second counts, revenue operations are at a critical juncture. Their days are akin to driving a Formula 1 car while relying solely on the rear-view mirror, as the monitoring data they […]
While 2023 will be remembered as a tough year for Tech and Media, Streaming TV has continued its growth trajectory with the surge in FAST channels and ad supported streaming (Disney+, Netflix). With plenty of noise around for the year […]
As an IAB Member, we were excited to see the release of the Compass report on CTV this week. Sitting alongside reports on Gaming, Shoppable Advertising, and AR/VR, this puts CTV firmly in the ‘buzzy tech’ bracket. The report gives an […]
This text is based on a talk Cameron Church gave at the Future of TV Advertising Global event in December 2022. Read the full article below, but first, here’s the video: Surviving CTV’s Awkward Adolescent Phase The past two years have […]
Whether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media – the timeframes are tiny, […]
This time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or completely 🤦♂️ miss the mark? Prediction #1. Subscriptions will hit saturation […]
Opinion from Watching That CEO Cameron Church: **A standing start** Omnicom Media's Kelly Metz [was […]
2022 is set to be the biggest year yet for the streaming industry. As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to […]
Wow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, […]
With the waves from the big [$1.17 Billion Magnite acquisition of SpotX](https://www.businesswire.com/news/home/20210204006217/en/Magnite-to-Acquire-SpotX) splash still crashing around the video advertising industry ocean, it’s a good time […]