Watching That Blog

[Watching That](https://www.watchingthat.com/), the leading revenue intelligence platform for the OTT industry, announces its availability on The [Brightcove Marketplace](https://marketplace.brightcove.com/). Brightcove customers and prospects can now add Watching That’s market-leading revenue […]

The summer of 2021 has been quite something hasn't it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe. Here is the complete list of what Watching That's excellent product and engineering team has […]

In an effort to consistently deliver successful digital ads across its platforms, [**A+E Networks®**](https://www.aenetworks.tv/), a global media company with a portfolio of brands including A&E, The HISTORY Channel and Lifetime, has entered into a relationship with [**Watching […]

The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. In this video we show you how you can use Watching That to understand exactly where you're losing video ad opportunities. This then leads to a clear action plan to fix the problems for […]

With the waves from the big [$1.17 Billion Magnite acquisition of SpotX](https://www.businesswire.com/news/home/20210204006217/en/Magnite-to-Acquire-SpotX) splash still crashing around the video advertising industry ocean, it’s a good time to look a bit closer at why a deal like this has happened. […]

With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before. Lets dive in and see how: The ability to filter and segment by **Ad Wrapper Ids** has been added to the Troubleshooting and Builder sections of the platform. […]

Great news: from today if you use the [Akamai Adaptive Media Player](https://www.akamai.com/uk/en/products/media-delivery/adaptive-media-player.jsp) or [Bitmovin Player](https://bitmovin.com/docs/player) then you now have turn key access to the Watching That platform. Just added to our growing […]

We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That. When it comes to insight generation we live by the mantra *Data, Data, Data*. The more data you can access and connect to your world, the more enlightened and enriched you'll […]

Watching That is delighted to announce the appointment of Jamie West as a Strategic Advisor to the business.  Jamie brings over 20 years of extensive media experience to Watching That, having worked in senior executive roles at Sky, MTV, Channel 5 […]

From today, users of the Watching That platform can send **any data**, at **any time.** With the launch of **Custom Data** and **Custom Events**, the Watching That platform can now be tailored to your specific data collection needs. ### Send *Anything* with Custom Data Out of the box Watching That […]

 [Immediate Media](https://www.immediate.co.uk/) is a UK digital media powerhouse, employing more than 1200 people and owning and operating some of the best-loved brands in the UK including [BBC Good […]