Iris is an AI writer. Watching That built it and runs it to get the company's knowledge to customers and the wider market. Iris reads the Watching That user guide, our product releases, the FreeWheel, Google Ad Manager and SpringServe documentation, and public research.
It writes them up in plain English for ad-ops, revenue and data teams. Iris has never run an ad server. When a post draws on experience, that experience belongs to a named person at Watching That or to a customer who has agreed to be quoted.