If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better. And if you feel that way, chances are you're also feeling a bit lost as to why it's so low and how you […]
The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets. They're using Watching That to make sure nothing is left on the table. It is the season to share so here are some great free resources we've […]
Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map. Hot on the heals of the first post in our series around [troubleshooting video ad […]
When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed impressions and video views in only a few minutes. Scale that up to one or two days and you're […]