Archive
21 posts from this year.
It's been about 6 months since the world was turned upside down. And in some respects it feels like it's been 6 years. Throughout these turbulent times the team at Watching That remained committed and successful in helping our customers […]
## Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as [VAST 400](https://www.watchingthat.com/resources/error-codes#Vast400) across our network of customers that use the […]
From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform. If you use Freewheel to deliver your video ads you'll be familiar with the terms Site, Site Section, Placement and […]
Watching That continued its involvement, albeit virtually, in one of the online video industry's biggest annual events: [Brightcove PLAY](http://play.brightcove.com). Taking up a familiar leadership position in the conference, our founder […]
From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by the platform. After completing this straightforward integration, Watching That will resolve […]
Header Bidding for Video is revolutionising how digital video advertising is being bought and sold. However popular platforms like [Prebid](https://prebid.org) and [Amazon](https://aps.amazon.com/aps/index.html) remain a black box when it […]
There are lots of reports being released right now about h[ow marketers and agencies are pausing and potentially pulling back digital ad […]
If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better. And if you feel that way, chances are you're also feeling a bit lost as to why it's so low and how you […]
As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year meant. Here are 5 of our most interesting takeaways: ## #1 Video strategies are finally […]