The call for a common language comes loud and clear from New Video Frontiers.

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.

Watching That has joined Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video.


Robert Smith, VP BD, Watching That talks to Video Ad News

As the video ad marketplace for online & OTT goes into hyperdrive, developing standards is key for all parties to be able to work seamlessly together.

A huge amount of work remains to be done, but a major step is the adoption of the MRC standards.

You can download the standards here.