Data Visualisations Available in Watching That
Showing the metrics that matter to you and your business
A Guide to Watching That’s Powerful Data Visualisations
We believe that to fully optimise your video performance, simply looking at reams of data points is not enough.
To help drive actionable insights for our customers, the Watching That platform enables users to create a wide range of beautiful, customisable and flexible visualisations that help you quickly get to the data that really matters. Instantly understanding and acting on real time information.
Here’s a handy guide to the range of data visualisations available (with more being added all the time). Get in Touch to find out more.
1. Types of Visualisations
Our Visualisations are modular and flexible units that can be easily created and organised into dashboards & reports.
With an intuitive drag & drop interface, the Visualisations can be constructed from the host of individual video metrics & dimensions available via Watching That.
We have a range of out-the-box Visualisations to help you get started, and even better, you can easily create new and powerful customised Visualisations, to ensure your data visualisations work for you and your organisation.
Our Visualisations can be categorised into four types, each described below:
2. Multi-Metric Visualisations
Our Multi-Metric Visualisations integrate a range of metrics into an at-a-glance view of a key dimension, such as fill rate and error rate.
These Visualisations are ideally suited to spot patterns and correlations across a specific dimension.
For example, the Top Devices widget shown uses the Mulit-Metric Visualisation to allow viewers to quickly understand both the volume of ad opportunities split by device type and the performance of each device type.
3. KPI Visualisations
Our KPI Visualisations give a top line view of your key business metrics, providing a powerful instant summation of what matters to your organisation.
KPI Visualisations are best deployed to track and monitor the metrics that matter most to your business. Not only will they keep you up to date your progress but will also show percent change from previous time periods.
4. Time Series Visualisations
Our Time Series Visualisations enable a view of key metrics trended over time, with comparison to previous time periods so that performance movements can be easily tracked.
One of the unique aspect of Watching That is the ability for our users to see past the numbers. Seeing the shape of the numbers can sometime lead to new and transformative insights.
5. Table Visualisations
Our Table Visualisations bring a high degree of flexibility to your data. Following the tried and tested spreadsheet approach, this visualisation can be setup to show your data in any way you desire. It can also be downloaded to a local file for further usage.
Sometimes you just need to see rows of your data in a clear table format. The Table Visualisation lets you select multiple dimensions and metrics to get everything you need in one place. And you can easily export it to Excel and Google Sheets.