Fact Sheet: Watching That Universal Data Schema
The complete list of data collected and available in the Watching That platform.
Environment
- Browser Type and Size
- Player Type and Size
- Browser Name / Version
- Territory
- Operating System
- Device Type and Category
- Ad Block Detection
- Page URLs
- Transfer Protocol (HTTP vs HTTPS)
- Playlist Position
Inventory Quality
- Viewability
- Ad Load Speed
- View Through / Completion Rates
- Placement Size
- VPAID performance
- Autoplay blocking
- Mute / Unmute
Ad Delivery
- Ad Break Type (PRE, MID, POST)
- Ad Tag
- Creative URL
- Ad ID
- Ad System Name
- Advertiser Name
- Deal ID
- Wrapper IDs
- Wrapper Names
- Creative IDs
- Creative Wrapper IDs
Ad Diagnostics
- VAST Errors
- IMA Errors
- Player Errors
- Freewheel Log Errors
Viewing Events
- Ad Requests
- Ad Loads
- Impressions
- Ad Started
- Ad Quartiles
- Errors (Ad, Player)
- Play Request
- Video Start
- Video Quartiles
- Playlist Progression
Header Bidding
- Revenue
- Bid Rates
- CPMs
- Bidder Activity
- Bidder Density
- Prebid
- Amazon
- Index
Freewheel
- Reseller
- Site
- Site Section
- Placement
- Creative
- Series
- Sales Channel Type
- Market Deal Id
- Market Buyer Seat
- Market Universal Ad Id
- Market Advertiser Id
Google Ad Manager
- Line Item
- ID
- Name
- Priority
- Type
- Order
- ID
- Name
- Ad Unit
Brightcove
- Video Name
- Player Name
- Tags
- Video View Event
- Video Impression Event
JW Player
- Video Name
- Tags