# Watching That

> The Operations Control Platform for ad operations teams at broadcasters, streamers, and digital publishers. One supervisory layer across every ad server, SSP, SSAI template, and distribution partner — so the team catches the configuration drift, the under-delivery, the partner-feed breach, the regulator-class compliance miss before the loss is the loss.

Watching That is a UK-headquartered ad-ops platform founded in 2016. The product connects to FreeWheel and Google Ad Manager (read-only API), runs validation monitors and anomaly detection against the live ad-server configuration every ten minutes or so, and deep-links every catch back to the campaign or placement in the source system. Customers include A+E Global Media, New York Post, Sky, Foxtel, DISH, Fandom, and Scripps.

## Product
- [Platform overview](https://www.watchingthat.com/platform/): The five modules — Report, Analysis, Inspect, Anomaly Monitors, Validation Monitors — and how they compose into one session graph for ad operations supervision.
- [Validation Monitors](https://www.watchingthat.com/validation-monitors/): QA rules that run against the live ad-server config every ten minutes or so. Three free for life on FreeWheel or GAM. Catches daypart breaches, frequency-cap drift, SSAI template errors, partner-feed bid floor drift, compliance freezes.
- [AI & MCP](https://www.watchingthat.com/ai/): Watching That's Model Context Protocol server exposes platform data to AI assistants. The seven tools available: search, list_available_metrics, list_available_dimensions, allowed_long_term_dim_combinations, list_accessible_dss, current_user, save_search.
- [Integrations](https://www.watchingthat.com/integrations/): Every ad server, SSP, SSAI template, partner surface. Connector request form for custom integrations.

## Solutions (the four jobs Watching That does for ad-ops teams)
- [Confidence in every campaign](https://www.watchingthat.com/solutions/confidence/): Automated QA across configs, compliance, and partners — the surface that catches the breach before the breach is the breach.
- [Visibility across your stack](https://www.watchingthat.com/solutions/visibility/): One view of every ad server, SSP, and distribution partner — supply-chain dig-down across the full inventory graph.
- [Early warning on revenue risk](https://www.watchingthat.com/solutions/early-warning/): Anomaly detection in minutes with the revenue impact named — catches drift before it crystallises into a make-good or a missed guarantee.
- [Answers when something breaks](https://www.watchingthat.com/solutions/answers/): Root cause and full context across every team and system — Analysis + Inspect modules for forensic ad-error investigation.

## Who it's for
- [Broadcasters & Pay TV](https://www.watchingthat.com/for/broadcasters/): Linear, VOD, addressable, FAST channels. A+E Global Media, Sky, DISH, Foxtel.
- [Streaming & FAST](https://www.watchingthat.com/for/streaming-fast/): FAST channel operators and OTT streamers — the catch-class problems unique to free-ad-supported television.
- [Digital Publishers](https://www.watchingthat.com/for/publishers/): IP-driven inventory at scale, programmatic + direct stacks. New York Post, Fandom.

## Customers (cleared case studies)
- [Customer index](https://www.watchingthat.com/customers/): Seven named operators. Held-customer doctrine: A+E Global Media and New York Post are the only cleared case studies that name the customer publicly.
- [A+E Global Media](https://www.watchingthat.com/customers/a-e-global-media/): VAST error analysis, supply-chain dig-down, demand-migration validation, FAST channel reporting. Uses Analysis, Report, Anomaly Monitors, Inspect.
- [New York Post](https://www.watchingthat.com/customers/ny-post/): Find / fix / solve across GAM + 8 SSPs + partner deals. Uses Inspect, Analysis, Report, Anomaly Monitors.

## Company
- [About](https://www.watchingthat.com/company/): Why Watching That exists. Founded 2016 to address the most under-invested function in ad operations: supervision.
- [Disaster Recovery](https://www.watchingthat.com/disaster-recovery/): Operational continuity policy for the platform.
- [Privacy Policy](https://www.watchingthat.com/privacy/): Data handling, cookies, GDPR / UK GDPR rights, US state-law rights (CCPA, Nevada, California Shine the Light).
- [Terms](https://www.watchingthat.com/terms/): Service terms.

## Talk to us
- [Contact](https://www.watchingthat.com/contact/): Three doors — General, Product & demos, Legal.
- [Demo](https://www.watchingthat.com/demo/): 30-minute walkthrough with an engineer, on your stack, no deck.

## Blog
- [Blog index](https://www.watchingthat.com/blog/): Industry analysis, product updates, post-mortems, observability writing on streaming and digital ad operations. Thirty posts on file.

## Resources (external)
- [Technical documentation (WTUG)](https://watchingthat.atlassian.net/wiki/spaces/WTUG/overview): Atlassian Wiki — the technical surface (data schema, integrations, API reference, runbooks).
- [Sitemap](https://www.watchingthat.com/sitemap-index.xml): Full machine-readable URL index.
- [llms-full.txt](https://www.watchingthat.com/llms-full.txt): Concatenated full-text version of the core pages, for retrieval-time use by LLM crawlers.