The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of ChangeJuly 20, 2018 With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering… Read more
Video intelligence is more than views and clicks – rethinking video analytics with Watching ThatJune 21, 2018 Video marketing may have hit the mainstream, but video analytics leave a lot to be desired. Barb gets an inside look at how Watching That aims to address this problem – by integrating video analytics across channels… Read more
Brightcove & Watching That Partner to Help Publishers Optimize Video AdvertisingApril 18, 2018 The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time… Read more
ONE SCRIPT, NO HASSLE
Watching That’s integration with the Brightcove Player, iOS SDK, Android SDK and SSAI is easy to implement and can take as little as 15 minutes to deploy.