Brightcove Marketplace Watching That screenshot-1

Brightcove launches marketplace

September 29, 2021 Watching That are a launch partner for Brightcove's new Marketplace. Read more
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Watching That secures funding from FirstPartyCapital to accelerate growth of its OTT revenue intelligence platform

 September 21, 2021 Watching That, the leading revenue intelligence platform for the OTT industry, has secured late seed funding from FirstPartyCapital. Read more
Corona

The Wall Street Journal explores the Corona Virus impact on short term video monetisation rates

 March 27, 2020 The global Coronavirus pandemic is putting video publishers in a tough spot. Viewership is on the rise but the money is not following. Read more
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Cameron Church talks to Brightcove about Video Header Bidding

 July 20, 2018 Watching That’s founder, Cameron Church, talks at Brightcove’s PLAY2018 event about video header bidding and other current trends, their possible implications, and future predictions for ad-supported video… Read more
MTS

The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change

 July 20, 2018 With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering… Read more
PerformanceIn

YouTube Tests New ‘Skip to End’ Ad Format

 July 20, 2018 YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the last five seconds of an ad… Read more
Diginomica

Video intelligence is more than views and clicks – rethinking video analytics with Watching That

 June 21, 2018 Video marketing may have hit the mainstream, but video analytics leave a lot to be desired. Barb gets an inside look at how Watching That aims to address this problem – by integrating video analytics across channels… Read more
Brightcove

Brightcove & Watching That Partner to Help Publishers Optimize Video Advertising

 April 18, 2018 The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time… Read more
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Easy setup

Watching That’s integration with the Brightcove Player, iOS SDK, Android SDK and SSAI is easy to implement and can take as little as 15 minutes to deploy.
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