Connected TV advertising is being wasted. Here’s why.
$10B of advertising revenues on AVOD are wasted every year, according to Watching That
Watching That secures funding from FirstPartyCapital to accelerate growth of its OTT revenue intelligence platform
Brightcove launches marketplace. Watching That are a launch partner for Brightcove’s new Marketplace.
The Wall Street Journal explores the Corona Virus impact on short term video monetisation rates
Cameron Church talks to Brightcove about Video Header Bidding
The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change
YouTube Tests New ‘Skip to End’ Ad Format. YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the last five seconds of an ad.
Video intelligence is more than views and clicks – rethinking video analytics with Watching That