Watching That Appoints Former Sky Exec and Media Industry Leader as Strategic Advisor
Watching That is delighted to announce the appointment of Jamie West as a Strategic Advisor to the business.
Jamie brings over 20 years of extensive media experience to Watching That, having worked in senior executive roles at Sky, MTV, Channel 5 and NBC Universal. At Sky Jamie was Deputy MD of Sky Media UK and Group Director of Advanced Advertising. He helped build Sky into a power house in advanced advertising and TV ad sales renowned for addressable and video solutions.
Jamie’s experience further strengthens Watching That’s proposition to broadcasters, OTT providers and publishers looking to improve the performance of their video, grow revenues and harness the power of their video data. Jamie will play a pivotal role in helping develop Watching That’s strategy and product for the broadcast and OTT media sector in particular, working with Watching That’s growing community of existing media customers as well as helping to develop new business opportunities.
“Jamie brings a real depth of media expertise to the Watching That team,” comments Cameron Church, CEO and Founder of Watching That. “He’s got an extensive track record with some of biggest media brands in the world helping them to grow revenues and improve business performance. His skills are an excellent fit with Watching That’s mission to help grow our customers’ video businesses, making every video count. We’re delighted to welcome him to the team”
“I’m excited to be joining the Watching That team and help advise the business as it continues to grow” adds Jamie West. “I know first hand the challenges media companies have when dealing with multiple technologies in the video chain across content, editorial, advertising and analytics. With so many links in the chain it’s often extremely difficult to monitor effectively, identify issues and resolve quickly and efficiently. I’ve been hugely impressed at the way Watching That solves these problems with its innovative intelligence platform, providing real and immediate value to media companies. I’m pleased to be helping the business further develop its proposition and continue on its rapid growth trajectory.”