Immediate Media looks to a future of video with Watching That

Immediate Media is a UK digital media powerhouse, employing more than 1200 people and owning and operating some of the best-loved brands in the UK including BBC Good Food, Lonely Planet and Radio Times.

Focusing on special interest markets, the business reaches over 87 million global passionate consumers each month, offering them world-class content and innovative new products and services.

The Immediate team is taking advantage of Watching That’s industry leading video intelligence platform to improve video performance, grow revenue and drive action from video data.

The Watching That platform provides a single source of truth for the company, unifying fragmented video data sources and providing real time insights to help optimise video advertising performance.

This will form a crucial part of continuing to accelerate Immediate’s video business across all of its brands.

Dom Perkins, Digital Advertising Strategy Director at Immediate Media comments:  “Video is a nascent but exciting growth area for Immediate Media. We’re pleased to be using Watching That’s innovative platform to deliver richer insights on how our existing video is performing across our brands. Plus the Watching That team’s expertise will be hugely beneficial in helping us develop overall video strategy as we look to scale our video business going into 2021 and beyond.”

Cameron Church, CEO Watching That, adds: “We’re excited to be helping Immediate Media grow it’s video business. The team operates some of the most iconic brands in media, resonating around the world, with video forming a key component of engaging that global audience. It’s great to see the insights and value already being generated from the Watching That platform and we look forward to helping the business continue to innovate both editorially and commercially.”

 

25th November 2020