In an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands including A&E, The HISTORY Channel and Lifetime, has entered into a relationship with Watching That, a video intelligence platform that empowers media companies to improve video performance, grow revenue and drive action from data.
While prioritizing its linear brands as it embraces digital platforms, A+E Networks has been an early adopter and pioneer of the explosive new video streaming market due to the company’s vast library of premium content, with extensive digital properties and presence across all major Smart TVs and streaming platforms.
A+E Networks’ Advanced Advertising Solutions team has deployed Watching That as its operating platform to assess current video ad operations, improve the delivery experience and efficacy of its systems, and ensure A+E Networks’ complete control of this highly complex, automated trading framework. Watching That will also provide A+E Networks with data insights to inform all aspects of their business.
The media company continues to push the boundaries of video advertising, offering buyers unparalleled access to highly addressable premium inventory at scale. With Watching That, A+E Networks can better monitor and troubleshoot every missed ad opportunity, no matter where it originated, resulting in an increased sell-through rate and better user experience. Ad failures are targeted and remediated or removed quickly, minimizing impact to consumer streaming experiences.
Lee Barstow, VP Revenue Operations at A+E Networks comments: “Before Watching That we were challenged to troubleshoot ad issues at the source level to ensure we were optimizing revenue and protecting the user experience. Now, we have meaningful source-based forensics to ensure effective ad delivery, and we’re offering vital insights to the rest of the business that will help us achieve continued revenue growth across the board.”
Cameron Church, CEO Watching That, adds “A+E Networks is one of those businesses that just gets it. They have long seen and understand that the highly complex, addressable and always on aspects of today’s ad tech requires a new, data driven approach. It’s great to share this vision with such a forward thinking organization and we look forward to working with A+E Networks to continue to enable the most optimized ad delivery experience.”