Jamie West is the former Deputy MD of Sky Media UK and Group Director of Advanced Advertising Sky. He helped build Sky into a power house in advanced advertising and TV ad sales renowned for addressable and video solutions. Here are his 3 Tips for media businesses to #RecoverStronger over the next few months.
It’s been about 6 months since the world was turned upside down. And in some respects it feels like it’s been 6 years.
There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over the next two quarters as they assess and respond to the full impact of COVID-19. Although it is a temporary pause and already there is light being spotted at the end […]
As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year meant.
As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.