Thought Leadership

Why we’re all-in on Independent Measurement and Monitoring

2022 is set to be the biggest year yet for the streaming industry.  As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to business. That’s why we, at Watching That, are all-in […]

Watching That OTT Predictions for 2022

Wow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, there are also some major challenges facing the brave new world […]

Let’s Look at Why the Magnite SpotX Tie Up is a Smart Move

With the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good time to look a bit closer at why a deal like this has happened.  And maybe just hint that this was a steal for Magnite…

3 Tips to #RecoverStronger… with Jermaine Roseman, A+E Networks

Jermaine Roseman is a digital product thought leader who oversees Advanced Advertising Solutions and Operational Strategy at A+E Networks. His team is responsible for all dynamic ad insertion efforts on and off domain as well as A+E’s addressable and programmatic operational strategy. Previous to A+E Networks, Jermaine was a Platform Manager at NBCUniversal, supporting their […]

3 Tips to #RecoverStronger… with Philipp Rotermund, CEO, Video Solutions AG

Philipp Rotermund is CEO of Video Solutions AG, parent company of the AVOD channel Watch4 available in Germany, Austria & Switzerland , and W4Free available in the UK. With over 17 years of experience driving strategic business development, marketing and sales within the media, film, IPTV, broadcast, sport and online video industries, Philipp provides solid […]

3 Tips to #RecoverStronger… with Jamie West

Jamie West is the former Deputy MD of Sky Media UK and Group Director of Advanced Advertising Sky. He helped build Sky into a power house in advanced advertising and TV ad sales renowned for addressable and video solutions. Here are his 3 Tips for media businesses to #RecoverStronger over the next few months.

How we’re helping the video industry #recoverstronger

It’s been about 6 months since the world was turned upside down. And in some respects it feels like it’s been 6 years.

3 Tips from our experts to help ad funded media owners weather the COVID-19 pandemic

There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over the next two quarters as they assess and respond to the full impact of COVID-19. Although it is a temporary pause and already there is light being spotted at the end […]

5 things we learnt about the state of video in 2019

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year meant.

The call for a common language comes loud and clear from New Video Frontiers.

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.