As an IAB Member, we were excited to see the release of the Compass report on CTV this week. Sitting alongside reports on Gaming, Shoppable Advertising, and AR/VR, this puts CTV firmly in the ‘buzzy tech’ bracket. The report gives an insight into how the CTV sector is developing, with a much needed overview of […]
This text is based on a talk Cameron Church gave at the Future of TV Advertising Global event in December 2022. Read the full article below, but first, here’s the video: Surviving CTV’s Awkward Adolescent Phase The past two years have witnessed an explosion of ad funded streaming services. Viewers are inundated with choice from […]
Whether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media – the timeframes are tiny, and the impact of the decay is huge. In the specific sector that we […]
This time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or completely 🤦♂️ miss the mark? Prediction #1. Subscriptions will hit saturation point, leading more and more services to offer light ad- supported hybrid […]
Opinion from Watching That CEO Cameron Church: A standing start Omnicom Media’s Kelly Metz was right when she told the Prog I/O audience that TV measurement is nowhere near as messy as it was just 12 months ago. But that’s not saying much; that was a standing start, and there’s still a long way to […]
2022 is set to be the biggest year yet for the streaming industry. As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to business. That’s why we, at Watching That, are all-in […]
Wow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, there are also some major challenges facing the brave new world […]
With the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good time to look a bit closer at why a deal like this has happened. And maybe just hint that this was a steal for Magnite…
Jermaine Roseman is a digital product thought leader who oversees Advanced Advertising Solutions and Operational Strategy at A+E Networks. His team is responsible for all dynamic ad insertion efforts on and off domain as well as A+E’s addressable and programmatic operational strategy. Previous to A+E Networks, Jermaine was a Platform Manager at NBCUniversal, supporting their […]
Philipp Rotermund is CEO of Video Solutions AG, parent company of the AVOD channel Watch4 available in Germany, Austria & Switzerland , and W4Free available in the UK. With over 17 years of experience driving strategic business development, marketing and sales within the media, film, IPTV, broadcast, sport and online video industries, Philipp provides solid […]