Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as VAST 400 across our network of customers that use the IMA SDK.
If you’re among many digital media publishers and OTT broadcasters you’ll be feeling like your fill rate could be doing a lot better.
The Ad Ops teams we’re working with are heads down on delivering their Q4 and end-of-year targets. They’re using Watching That to make sure nothing is left on the table.
Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we’ve developed the Video Ad Flow map.
When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed impressions and video views in only a few minutes.