Technical
Dimension Focus: Device Type
In this Dimension Focus we explore the Device Type dimension. Device Type Device Type is a dimension that describes what device an ad was viewed on. But it’s not quite as simple as it may seem. Depending on the source of the information, Device Type might not provide the whole picture. But it could be […]
Trump was indicted. Here’s how we knew it was big news.
Our data platform is always-on, and reports in near-real time. This means if something big happens we see it immediately reflected in the data we collect and report on. On March 30 2023, at 17.30 the news broke that former US President Donald Trump had been indicted. Across the USA, viewers turned to streaming news […]
Video Ad Zones: Your New Best Defence
Ensuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy monitoring and troubleshooting ad delivery, all to make sure every penny […]
3 Things You Need To Do Today To Smash Your Q4 Targets
You’ve got a big revenue target, you’re short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets loom larger than ever. It is always a make or […]
How To Eliminate Lost Video Ad Opportunities
The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table.
How to optimise and troubleshoot your AdX video campaigns like a pro
With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before. Lets dive in and see how:
Let’s Talk About… VPAID
Watching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice. AdTech is the promised land of Acronyms: RTB, VAST, IDFA, […]
Your Q4 Video Advertising Preparation Hit List – #RecoverStronger Edition
At the start of every October the video ad industry gets geared up for the arrival of Q4. The great harvest where most media companies make the lion’s share of their video advertising revenue.
Let’s Talk About…Video Fill Rates
Watching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice.