Ensuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy monitoring and troubleshooting ad delivery, all to make sure every penny […]
You’ve got a big revenue target, you’re short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets loom larger than ever. It is always a make or […]
The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table.
With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before. Lets dive in and see how:
Watching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice. AdTech is the promised land of Acronyms: RTB, VAST, IDFA, […]
At the start of every October the video ad industry gets geared up for the arrival of Q4. The great harvest where most media companies make the lion’s share of their video advertising revenue.
Watching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice.
Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as VAST 400 across our network of customers that use the IMA SDK.
If you’re among many digital media publishers and OTT broadcasters you’ll be feeling like your fill rate could be doing a lot better.
The Ad Ops teams we’re working with are heads down on delivering their Q4 and end-of-year targets. They’re using Watching That to make sure nothing is left on the table.