18 Billion Potential Points of Ad Delivery Failure. Here’s How You Protect Yourself.

18,631,973,192. That’s the number of permutations of ad inventory that makes up a typical 24 hrs for an ad supported broadcaster. 2,282 Ad Creatives, 2,027 Placements and 4,028 Ad Units. Just to get one ad seen by one viewer an ad server needs to match up multiple inputs to get the perfect match.  These inputs […]

From Overwhelmed to In Total Control. How a Billion a Month Broadcaster Transformed their Ad Monitoring.

“What do you mean we haven’t been serving ads on [a very popular platform] for over a week?!?!” “How did this happen?!”  “Why didn’t we notice it sooner?!”  “This is going to seriously cost us….” Sound familiar? The above were all from a streaming broadcaster who generates over a billion of ad impressions per month […]

Avoid Ad Overload and Bad Ad Experiences. Keep on top of Your Exposure Rates

Over exposing your viewers to ads can have catastrophic effects.  But under exposing them leaves money on the table.  How do you get it right? Bad ad experiences are proven to be a major cause of viewer abandonment.  It’s an obvious point to state but a hard one to monitor and control. One of the […]

How to Easily and Quickly Setup A Viewer Complaint Response System That Works

Are you tired of chasing your tail when it comes to responding to viewer complaints?  Always being the last to know something isn’t right, and then not having the tools to find out exactly what happened?  All the while the clock is ticking and the frustrations are mounting? Running the revenue operations for a streaming […]