Metric Spotlight: Use Rate

As part of Watching That’s #RecoverStronger programme, our “Metric Spotlight” series shines a light on particularly useful and effective metrics in video. Today’s post looks at Use Rate – a very handy metric for understanding the performance of inventory at the creative level.  Check out our #RecoverStronger hub and subscribe below for more guides, tips, tricks and expert […]

Watching That Launches Enhanced Freewheel Integration

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.

Google Ad Manager Integration is now Live!

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by the platform.

Bringing Video Header Bidding Into The Fold

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.

NEW Product Update: Google Ad Manager integration for line items

You can now integrate your Watching That account with your Google Ad Manager account, which links line items on to the relevant page in your Ad Manager account.