The Complete List of Product Updates for Summer 2021

The summer of 2021 has been quite something hasn’t it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe.  Here is the complete list of what Watching That’s excellent product and engineering team has been […]

Akamai Adaptive Media Player and Bitmovin Player now supported

Great news:  from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That platform.

Now Available: Sales Channel, Market Deal Ids, Active Tab + more

We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.

Track Anything, Anytime with Custom Data and Events

From today, users of the Watching That platform can send any data, at any time.

New Freewheel Functionality from Watching That: Ad Break Insights, Opt Out Detection, Rendered Inventory Reporting and More

Do you use Freewheel to manage your AVOD inventory?

Metric Spotlight: Use Rate

As part of Watching That’s #RecoverStronger programme, our “Metric Spotlight” series shines a light on particularly useful and effective metrics in video. Today’s post looks at Use Rate – a very handy metric for understanding the performance of inventory at the creative level.  Check out our #RecoverStronger hub and subscribe below for more guides, tips, tricks and expert […]

Watching That Launches Enhanced Freewheel Integration

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.

Google Ad Manager Integration is now Live!

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by the platform.

Bringing Video Header Bidding Into The Fold

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.

NEW Product Update: Google Ad Manager integration for line items

You can now integrate your Watching That account with your Google Ad Manager account, which links line items on to the relevant page in your Ad Manager account.