What is the report template? One of the main areas of interest for the majority of our customers and our industry, in general, is understanding where they are losing revenue because they are not filling all possible ad opportunities. Utilising our Unfilled inventory metric, which we define as a rendered ad slot where there has […]
What is the report template? From talking to our customers we are very aware that the volume of campaigns they are managing has increased exponentially over the last 12 – 18 months, with some campaign management teams are now dealing with 10x as many campaigns as they were before, and so we decided to focus […]
We are already half-way through Q4 and Christmas and the end of the year is hurtling towards us so we thought we’d take a breath and do a recap of all the product updates that have happened over the past 3 months.
What is the report template? This report was built to help track viewability performance, and ensure any changes in viewability are easily identified so they can be fixed quickly. With the release of 3 new viewability data points, we wanted to make a template that would highlight the key environment factors that might affect viewability […]
The summer of 2021 has been quite something hasn’t it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe. Here is the complete list of what Watching That’s excellent product and engineering team has been […]
Great news: from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That platform.
We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.
From today, users of the Watching That platform can send any data, at any time.
Do you use Freewheel to manage your AVOD inventory?
As part of Watching That’s #RecoverStronger programme, our “Metric Spotlight” series shines a light on particularly useful and effective metrics in video. Today’s post looks at Use Rate – a very handy metric for understanding the performance of inventory at the creative level. Check out our #RecoverStronger hub and subscribe below for more guides, tips, tricks and expert […]