At the national level of digital media publishing, Prisma Media is about as big as they come A fully owned subsidiary of Gruner + Jahr, Prisma Media is the number one French press group in the country’s print and digital sector, with over twenty flagship brands.
Media owners around the world want to know how their video advertising performance stacks up against that of their peers: Am I where I should be in terms of my ad error rate and my ad completion rate? Are audiences viewing my ads fully?
The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time.