Company News

Video Advertising Trends and Preferences in partnership with Brightcove

Media owners around the world want to know how their video advertising performance stacks up against that of their peers: Am I where I should be in terms of my ad error rate and my ad completion rate? Are audiences viewing my ads fully?

Brightcove & Watching That Partner to Help Publishers Optimize Video Advertising

The path of a video ad from the advertiser to a viewer is long and winding. There are many parties in the supply chain, and each plays a role in ensuring that the right ad is delivered to a certain viewer at a certain time.