Blog

Unveiling Inspect: Find The Needles In Your Inventory Haystacks

We are thrilled to introduce our latest module in the Watching That Analytics and Monitoring Platform: Inspect. This powerful addition is designed to revolutionize how you access the session level data that matters most in your streaming operations. Aiming to do what Dev Tools has done to the Web Browser, Inspect allows users to find […]

Streaming Media Businesses Must Revolutionise their Revenue Monitoring Solutions. Now.

  In the fast-paced world of streaming media, where every second counts, revenue operations are at a critical juncture.  Their days are akin to driving a Formula 1 car while relying solely on the rear-view mirror, as the monitoring data they require to ensure continuous peak revenue performance is often delayed, incomplete, limited to local ad […]

Watching That’s Predictions for Streaming TV in 2024

While 2023 will be remembered as a tough year for Tech and Media, Streaming TV has continued its growth trajectory with the surge in FAST channels and ad supported streaming (Disney+, Netflix). With plenty of noise around for the year ahead, we asked our team for their predictions based on what they’ve seen happening over […]

Monitoring Pixel: total continuous monitoring of all your inventory with Watching That, code free!

Are you a revenue or technical operations professional in a streaming video business?  Or an executive in charge of ensuring your business is maximising revenue returns and protecting your profit margins?  Great news: it just became simple to ensure every aspect of your ad inventory is monitored continuously for any anomalies or issues, code free! […]

Mega Product Update: Q4 2023

We’ve updated the Watching That platform – across the board. We have new ways of connecting your data, visualizing your data, and troubleshooting your data. The overall effect is a more comprehensive overview of your Ad Revenue at Risk – and identifying what you can do about it. You can jump straight to any of […]

Complete Your Ad-Tech Jigsaw Puzzle

From today, users of Watching That can easily connect to even more critical sources of data. Along with our current library of turn key player plugins and ad-tech log level integrations, we’ve launched connectors to: Google Ad Manager via a log file integration Google AdX via a log file integration The Springserve ad server via […]

Let’s Talk About… Sell Through Rate for CTV

In the digital world from – eCommerce to video advertising – the metric Sell Through Rate is a key performance indicator.  Because of its importance to CTV publishers and its ambiguous definition we thought it’s worth unpacking it in our latest edition of our Let’s Talk About… series. So we’re going to break down Sell […]

Welcome Zak and James

Zak Khalid and James Carr Join the Team Here at Watching That, we’re delighted to announce two new hires – Zak Khalid and James Carr – to our growing team.   Zak Khalid Zak joins us as Global Technical Account Director. He brings experience from publishers Reach and Trinity Mirror, as well as a stint […]

Dimension Focus: Campaign Hierarchy