Let’s Talk About… Sell Through Rate for CTV

In the digital world from – eCommerce to video advertising – the metric Sell Through Rate is a key performance indicator.  Because of its importance to CTV publishers and its ambiguous definition we thought it’s worth unpacking it in our latest edition of our Let’s Talk About… series. So we’re going to break down Sell […]

Welcome Zak and James

Zak Khalid and James Carr Join the Team Here at Watching That, we’re delighted to announce two new hires – Zak Khalid and James Carr – to our growing team.   Zak Khalid Zak joins us as Global Technical Account Director. He brings experience from publishers Reach and Trinity Mirror, as well as a stint […]

Dimension Focus: Campaign Hierarchy

Dimension Focus: Content

People don’t come to your service for the ads – they come for the content. So in this Dimension Focus we’ll look at the dimensions that can help understand how content drives revenue. For Freewheel users, there are three Content Dimensions – Series, Video, and Genre – that have data in V4 Log Files. The […]

Watching That’s Real-Time Data Monitoring Story

Watching That has been named a Finalist in the 2023 Cynopsis Measure Up Awards, in the ‘Best Tool for Real-Time Reporting’ category. We’re really excited about this award, because it comes from an organisation known for their focus on data and technology – two things we’re passionate about. The winner will be announced in June, […]

Dimension Focus: Device Type

In this Dimension Focus we explore the Device Type dimension.  Device Type Device Type is a dimension that describes what device an ad was viewed on. But it’s not quite as simple as it may seem. Depending on the source of the information, Device Type might not provide the whole picture. But it could be […]

Trump was indicted. Here’s how we knew it was big news.

Our data platform is always-on, and reports in near-real time. This means if something big happens we see it immediately reflected in the data we collect and report on. On March 30 2023, at 17.30 the news broke that former US President Donald Trump had been indicted. Across the USA, viewers turned to streaming news […]

Dimension Focus: FW: Selling Partner

In this post we’re spending a little time with one of our most commonly used Dimensions, FW: Selling Partner. Most of our Freewheel customers use selling partners to improve their fill rates, and so it’s a dimension that’s used constantly to understand how inventory is performing. Let’s find out a bit more about this dimension. […]

IAB’s Compass report points the way for the UK’s CTV future

As an IAB Member, we were excited to see the release of the Compass report on CTV this week. Sitting alongside reports on Gaming, Shoppable Advertising, and AR/VR, this puts CTV firmly in the ‘buzzy tech’ bracket. The report gives an insight into how the CTV sector is developing, with a much needed overview of […]