Dimension Focus: FW: Selling Partner

In this post we’re spending a little time with one of our most commonly used Dimensions, FW: Selling Partner. Most of our Freewheel customers use selling partners to improve their fill rates, and so it’s a dimension that’s used constantly to understand how inventory is performing. Let’s find out a bit more about this dimension. […]

IAB’s Compass report points the way for the UK’s CTV future

As an IAB Member, we were excited to see the release of the Compass report on CTV this week. Sitting alongside reports on Gaming, Shoppable Advertising, and AR/VR, this puts CTV firmly in the ‘buzzy tech’ bracket. The report gives an insight into how the CTV sector is developing, with a much needed overview of […]

Surviving CTV’s Awkward Adolescent Phase

This text is based on a talk Cameron Church gave at the Future of TV Advertising Global event in December 2022.   Read the full article below, but first, here’s the video: Surviving CTV’s Awkward Adolescent Phase The past two years have witnessed an explosion of ad funded streaming services. Viewers are inundated with choice from […]

New Key Appointments

Watching That has today announced two new key appointments for 2023. Erica Crossen Venuto – CXO Erica Crossen Venuto will assume the role of Chief Experience Officer, overseeing the entire customer journey from sale through renewal for some of the world’s top streaming customers including Channel 4, A+E Networks, and Discovery. Crossen joined Watching That […]

January 2023 Product Updates

We’re kick-starting 2023 with some updates to our Monitoring module, designed with teamwork and actionability in mind. That means getting you to the root cause of an issue as seamlessly as possible, to enable you to solve issues quickly. There’s also a handy new page for overseeing your organisation’s account information. We’ll start with the […]

The Future of TV Advertising Global: 5 Things We Loved (1 Thing We Didn’t)

This week the Watching That UK team descended on King’s Cross for Mediatel’s Future of TV Advertising Global event. Our CEO Cameron graced the stage at the head of the programmatic section, while the team spread out to absorb as many of the presentations as possible. What we loved Welcome to Netflix, Disney, and ITVX […]

The Tyranny of Data Decay, and How To Avoid It

Whether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media – the timeframes are tiny, and the impact of the decay is huge. In the specific sector that we […]

CTV Predictions for 2023

Last year gave us plenty of surprises, with global issues affecting life at every level, let alone the media industry. The is no doubt that these issues and their effects will continue well into 2023 and, potentially, beyond.  So it is under this volatile, chaotic ceiling that we’ve collectively attempted another list of what you […]

How Did We Do? Our 2022 CTV Predictions Revisited

This time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or completely 🤦‍♂️ miss the mark? Prediction #1. Subscriptions will hit saturation point, leading more and more services to offer light ad- supported hybrid […]