Watching That now integrates with JW Player

We’re very excited to announce that, from today, users of JW Player can leverage the full power of the Watching That platform through our new player plugin integration.

As we continually strive to ensure that businesses can rely on video to achieve their goals and ambitions we must ensure that we partner and integrate with the cutting edge, complementary platforms and technologies that they employ.

jw logo

JW Player pioneered video on the web over a decade ago and continue to innovate as the world’s largest network-independent platform for video delivery and intelligence. JW Player’s massive global footprint of over 1 billion unique users creates a powerful data graph of consumer insights and generates billions of incremental video views

And now, by connecting our two platforms businesses can take their video publishing and commercialisation efforts to the next level.

Implementation is a simple process: deploy one script, add some simple configuration details alongside your JW Player embed codes and you’re set.

jw script

Within 15 minutes of deploying this update users will be seeing, in real time, video intelligence flowing into Watching That.

So get in touch if you’re a user of JWPlayer and interested in:

  • Ensuring your video advertising operations and systems are fully optimised and tuned; or
  • Discrepancy free reporting and monitoring of your commercialisation efforts; or
  • Understanding what videos drive you the most profit; or
  • Multi dimensional reporting across all devices and platforms; or
  • Visibility into ‘buy side’ activity and who’s buying what for how much;