Watching That Blog
Insights, news and expert advice from the Watching That team.
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Insights, news and expert advice from the Watching That team.
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New Freewheel Functionality from Watching That: Ad Break Insights, Opt Out Detection, Rendered Inventory Reporting and More
/in ProductDo you use Freewheel to manage your AVOD inventory?
Your Q4 Video Advertising Preparation Hit List – #RecoverStronger Edition
/in TechnicalAt the start of every October the video ad industry gets geared up for the arrival of Q4. The great harvest where most media companies make the lion’s share of their video advertising revenue.
Case Study: New York Post
/in Company NewsAs part of Watching That’s #RecoverStronger programme to help the video industry, we’re highlighting examples of how our customers are navigating the current turbulent market. This post looks at Watching That customer The New York Post, one of the leading publisher groups in the US. Check out our #RecoverStronger hub and subscribe below for more guides, tips, tricks […]
Metric Spotlight: Use Rate
/in ProductAs part of Watching That’s #RecoverStronger programme, our “Metric Spotlight” series shines a light on particularly useful and effective metrics in video. Today’s post looks at Use Rate – a very handy metric for understanding the performance of inventory at the creative level. Check out our #RecoverStronger hub and subscribe below for more guides, tips, tricks and expert […]
3 Tips to #RecoverStronger… with Philipp Rotermund, CEO, Video Solutions AG
/in Thought LeadershipPhilipp Rotermund is CEO of Video Solutions AG, parent company of the AVOD channel Watch4 available in Germany, Austria & Switzerland , and W4Free available in the UK. With over 17 years of experience driving strategic business development, marketing and sales within the media, film, IPTV, broadcast, sport and online video industries, Philipp provides solid […]
Let’s Talk About…Video Fill Rates
/in TechnicalWatching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice.
3 Tips to #RecoverStronger… with Jamie West
/in Thought LeadershipJamie West is the former Deputy MD of Sky Media UK and Group Director of Advanced Advertising Sky. He helped build Sky into a power house in advanced advertising and TV ad sales renowned for addressable and video solutions. Here are his 3 Tips for media businesses to #RecoverStronger over the next few months.
How we’re helping the video industry #recoverstronger
/in Thought LeadershipIt’s been about 6 months since the world was turned upside down. And in some respects it feels like it’s been 6 years.
ADVISORY: Spike in 400 VAST Errors in IMA SDK as of July 15, 2020
/in TechnicalAdvisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as VAST 400 across our network of customers that use the IMA SDK.
Watching That Launches Enhanced Freewheel Integration
/in ProductFrom today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.
Watching That Deep Dives into the Current State of Video Advertising at Brightcove PLAY 2020
/in EventsWatching That continued its involvement, albeit virtually, in one of the online video industry’s biggest annual events: Brightcove PLAY.
Google Ad Manager Integration is now Live!
/in ProductFrom May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by the platform.