Watching That Blog
Insights, news and expert advice from the Watching That team.
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Insights, news and expert advice from the Watching That team.
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The Complete List of Product Updates for Summer 2021
/in ProductThe summer of 2021 has been quite something hasn’t it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe. Here is the complete list of what Watching That’s excellent product and engineering team has been […]
A+E Networks partners with Watching That
/in Company NewsIn an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands including A&E, The HISTORY Channel and Lifetime, has entered into a relationship with Watching That, a video intelligence platform that empowers media companies to improve video performance, grow revenue and drive action from data.
How To Eliminate Lost Video Ad Opportunities
/in TechnicalThe ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table.
Let’s Look at Why the Magnite SpotX Tie Up is a Smart Move
/in Thought LeadershipWith the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good time to look a bit closer at why a deal like this has happened. And maybe just hint that this was a steal for Magnite…
How to optimise and troubleshoot your AdX video campaigns like a pro
/in TechnicalWith a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before. Lets dive in and see how:
Akamai Adaptive Media Player and Bitmovin Player now supported
/in ProductGreat news: from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That platform.
Now Available: Sales Channel, Market Deal Ids, Active Tab + more
/in ProductWe are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.
Watching That Appoints Former Sky Exec and Media Industry Leader as Strategic Advisor
/in Company NewsWatching That is delighted to announce the appointment of Jamie West as a Strategic Advisor to the business.
Track Anything, Anytime with Custom Data and Events
/in ProductFrom today, users of the Watching That platform can send any data, at any time.
Immediate Media looks to a future of video with Watching That
/in Company NewsImmediate Media is a UK digital media powerhouse, employing more than 1200 people and owning and operating some of the best-loved brands in the UK including BBC Good Food, Lonely Planet and Radio Times. Focusing on special interest markets, the business reaches over 87 million global passionate consumers each month, offering them world-class content and […]
Let’s Talk About… VPAID
/in TechnicalWatching That’s “Let’s Talk About…” series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant & fundamental concepts in video advertising – demystifying & clarifying for the industry. Check out our #RecoverStronger hub for more guides, tips, tricks and expert advice. AdTech is the promised land of Acronyms: RTB, VAST, IDFA, […]
3 Tips to #RecoverStronger… with Jermaine Roseman, A+E Networks
/in Thought LeadershipJermaine Roseman is a digital product thought leader who oversees Advanced Advertising Solutions and Operational Strategy at A+E Networks. His team is responsible for all dynamic ad insertion efforts on and off domain as well as A+E’s addressable and programmatic operational strategy. Previous to A+E Networks, Jermaine was a Platform Manager at NBCUniversal, supporting their […]