Watching That Blog
Insights, news and expert advice from the Watching That team.
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Insights, news and expert advice from the Watching That team.
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Bringing Video Header Bidding Into The Fold
/in ProductHeader Bidding for Video is revolutionising how digital video advertising is being bought and sold.
3 Tips from our experts to help ad funded media owners weather the COVID-19 pandemic
/in Thought LeadershipThere are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over the next two quarters as they assess and respond to the full impact of COVID-19. Although it is a temporary pause and already there is light being spotted at the end […]
How to troubleshoot a low video fill rate in 3 steps
/in TechnicalIf you’re among many digital media publishers and OTT broadcasters you’ll be feeling like your fill rate could be doing a lot better.
5 things we learnt about the state of video in 2019
/in Thought LeadershipAs we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year meant.
Q4 video optimisation tips
/in TechnicalThe Ad Ops teams we’re working with are heads down on delivering their Q4 and end-of-year targets. They’re using Watching That to make sure nothing is left on the table.
The call for a common language comes loud and clear from New Video Frontiers.
/in Thought LeadershipAs a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.
Come and say hello @ New Video Frontiers
/in EventsCameron Church speaks to Video Ad News
/in Company NewsSiloed Data Can Lead to Tribal Warfare…
New York Post joins Watching That
/in Company NewsThe New York Post has joined Watching That’s stable of premium publishing partners. We’re very excited to welcome the New York Post team to Watching That.
Watching That joins Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video
/in Company NewsAs a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.
Goedendag IBC 2019
/in EventsThis year we’re excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data across mobile/desktop/in-app/OTT.
Guten Tag DMexco
/in EventsThis year we’re excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT.