Watching That Blog
Insights, news and expert advice from the Watching That team.
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Insights, news and expert advice from the Watching That team.
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Report of the Month: Unfilled Inventory
/in ProductWhat is the report template? One of the main areas of interest for the majority of our customers and our industry, in general, is understanding where they are losing revenue because they are not filling all possible ad opportunities. Utilising our Unfilled inventory metric, which we define as a rendered ad slot where there has […]
Watching That OTT Predictions for 2022
/in Thought LeadershipWow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, there are also some major challenges facing the brave new world […]
Report of the Month: Freewheel Campaign Performance
/in ProductWhat is the report template? From talking to our customers we are very aware that the volume of campaigns they are managing has increased exponentially over the last 12 – 18 months, with some campaign management teams are now dealing with 10x as many campaigns as they were before, and so we decided to focus […]
The Complete List of Product Updates for Autumn 2021
/in ProductWe are already half-way through Q4 and Christmas and the end of the year is hurtling towards us so we thought we’d take a breath and do a recap of all the product updates that have happened over the past 3 months.
Video Ad Zones: Your New Best Defence
/in TechnicalEnsuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy monitoring and troubleshooting ad delivery, all to make sure every penny […]
Report of the Month: Viewability
/in ProductWhat is the report template? This report was built to help track viewability performance, and ensure any changes in viewability are easily identified so they can be fixed quickly. With the release of 3 new viewability data points, we wanted to make a template that would highlight the key environment factors that might affect viewability […]
Brightcove PLAY 21: How’s Your Ad Health? Recap
/in EventsIn case you missed the “How is your Ad Health?” session with Watching That’s Founder and CEO Cameron Church at Brightcove PLAY 21, you can watch it again here. What is not in the recording is the Ask Me Anything live Q&A session. So we thought we’d recap it for you below!
3 Things You Need To Do Today To Smash Your Q4 Targets
/in TechnicalYou’ve got a big revenue target, you’re short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets loom larger than ever. It is always a make or […]
Brightcove Marketplace Welcomes OTT Revenue Intelligence Platform Watching That
/in Company NewsWatching That, the leading revenue intelligence platform for the OTT industry, announces its availability on The Brightcove Marketplace. Brightcove customers and prospects can now add Watching That’s market-leading revenue insights to their video workflows to gain competitive advantage.
The Complete List of Product Updates for Summer 2021
/in ProductThe summer of 2021 has been quite something hasn’t it? Despite it all the team here has remained hard at work bringing more and more value to the platform of choice for AVOD rev ops teams around the globe. Here is the complete list of what Watching That’s excellent product and engineering team has been […]
A+E Networks partners with Watching That
/in Company NewsIn an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands including A&E, The HISTORY Channel and Lifetime, has entered into a relationship with Watching That, a video intelligence platform that empowers media companies to improve video performance, grow revenue and drive action from data.
How To Eliminate Lost Video Ad Opportunities
/in TechnicalThe ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table.